{"id":23882,"date":"2025-07-07T11:14:34","date_gmt":"2025-07-07T04:14:34","guid":{"rendered":"https:\/\/predictive.co.th\/blog\/predictive-data-strategy-fix-data-silos\/"},"modified":"2025-07-07T11:14:34","modified_gmt":"2025-07-07T04:14:34","slug":"predictive-data-strategy-fix-data-silos","status":"publish","type":"post","link":"https:\/\/predictive.co.th\/en\/blog\/predictive-data-strategy-fix-data-silos\/","title":{"rendered":"Data Silos: \u0e1b\u0e31\u0e0d\u0e2b\u0e32\u0e43\u0e2b\u0e0d\u0e48\u0e17\u0e35\u0e48 Data Strategy \u0e0a\u0e48\u0e27\u0e22\u0e41\u0e01\u0e49\u0e44\u0e14\u0e49"},"content":{"rendered":"\n<p>\u0e43\u0e19\u0e22\u0e38\u0e04\u0e17\u0e35\u0e48 \u201cData is the new oil\u201d \u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e04\u0e37\u0e2d\u0e2b\u0e31\u0e27\u0e43\u0e08\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e02\u0e31\u0e1a\u0e40\u0e04\u0e25\u0e37\u0e48\u0e2d\u0e19\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08 \u0e41\u0e15\u0e48\u0e23\u0e39\u0e49\u0e2b\u0e23\u0e37\u0e2d\u0e44\u0e21\u0e48\u0e27\u0e48\u0e32&#8230;\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e2a\u0e48\u0e27\u0e19\u0e43\u0e2b\u0e0d\u0e48\u0e21\u0e31\u0e01\u0e21\u0e35\u0e17\u0e23\u0e31\u0e1e\u0e22\u0e32\u0e01\u0e23\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e2d\u0e22\u0e39\u0e48\u0e21\u0e32\u0e01\u0e21\u0e32\u0e22 <strong>\u0e41\u0e15\u0e48\u0e01\u0e25\u0e31\u0e1a\u0e43\u0e0a\u0e49\u0e44\u0e21\u0e48\u0e44\u0e14\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e40\u0e15\u0e47\u0e21\u0e1b\u0e23\u0e30\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e20\u0e32\u0e1e<\/strong> \u0e40\u0e1e\u0e23\u0e32\u0e30\u0e15\u0e34\u0e14\u0e1b\u0e31\u0e0d\u0e2b\u0e32 <strong>Data Silos<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0e40\u0e25\u0e37\u0e2d\u0e01\u0e2d\u0e48\u0e32\u0e19\u0e2b\u0e31\u0e27\u0e02\u0e49\u0e2d\u0e17\u0e35\u0e48\u0e04\u0e38\u0e13\u0e2a\u0e19\u0e43\u0e08<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3d4459;color:#3d4459\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3d4459;color:#3d4459\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictive-data-strategy-fix-data-silos\/#Data_Silos_%E0%B8%84%E0%B8%B7%E0%B8%AD%E0%B8%AD%E0%B8%B0%E0%B9%84%E0%B8%A3_%E0%B9%81%E0%B8%A5%E0%B8%B0%E0%B8%97%E0%B8%B3%E0%B9%84%E0%B8%A1%E0%B8%96%E0%B8%B6%E0%B8%87%E0%B9%80%E0%B8%9B%E0%B9%87%E0%B8%99%E0%B8%9B%E0%B8%B1%E0%B8%8D%E0%B8%AB%E0%B8%B2\" >Data Silos \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23 \u0e41\u0e25\u0e30\u0e17\u0e33\u0e44\u0e21\u0e16\u0e36\u0e07\u0e40\u0e1b\u0e47\u0e19\u0e1b\u0e31\u0e0d\u0e2b\u0e32?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictive-data-strategy-fix-data-silos\/#%E0%B9%81%E0%B8%A5%E0%B9%89%E0%B8%A7_Data_Strategy_%E0%B9%80%E0%B8%82%E0%B9%89%E0%B8%B2%E0%B8%A1%E0%B8%B2%E0%B9%81%E0%B8%81%E0%B9%89%E0%B8%95%E0%B8%A3%E0%B8%87%E0%B9%84%E0%B8%AB%E0%B8%99\" >\u0e41\u0e25\u0e49\u0e27 Data Strategy \u0e40\u0e02\u0e49\u0e32\u0e21\u0e32\u0e41\u0e01\u0e49\u0e15\u0e23\u0e07\u0e44\u0e2b\u0e19?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictive-data-strategy-fix-data-silos\/#%E0%B8%95%E0%B8%B1%E0%B8%A7%E0%B8%AD%E0%B8%A2%E0%B9%88%E0%B8%B2%E0%B8%87%E0%B8%AD%E0%B8%87%E0%B8%84%E0%B9%8C%E0%B8%81%E0%B8%A3%E0%B8%A3%E0%B8%B0%E0%B8%94%E0%B8%B1%E0%B8%9A%E0%B9%82%E0%B8%A5%E0%B8%81%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B9%80%E0%B8%84%E0%B8%A2%E0%B9%80%E0%B8%88%E0%B8%AD%E0%B8%9B%E0%B8%B1%E0%B8%8D%E0%B8%AB%E0%B8%B2_Data_Silos\" >\u0e15\u0e31\u0e27\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e42\u0e25\u0e01\u0e17\u0e35\u0e48\u0e40\u0e04\u0e22\u0e40\u0e08\u0e2d\u0e1b\u0e31\u0e0d\u0e2b\u0e32 Data Silos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictive-data-strategy-fix-data-silos\/#%E0%B9%81%E0%B8%A5%E0%B9%89%E0%B8%A7_Predictive_%E0%B8%8A%E0%B9%88%E0%B8%A7%E0%B8%A2%E0%B8%AD%E0%B8%A2%E0%B9%88%E0%B8%B2%E0%B8%87%E0%B9%84%E0%B8%A3\" >\u0e41\u0e25\u0e49\u0e27 Predictive \u0e0a\u0e48\u0e27\u0e22\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictive-data-strategy-fix-data-silos\/#%E0%B8%AA%E0%B8%A3%E0%B8%B8%E0%B8%9B_%E0%B8%AD%E0%B8%A2%E0%B9%88%E0%B8%B2%E0%B8%9B%E0%B8%A5%E0%B9%88%E0%B8%AD%E0%B8%A2%E0%B9%83%E0%B8%AB%E0%B9%89%E0%B8%82%E0%B9%89%E0%B8%AD%E0%B8%A1%E0%B8%B9%E0%B8%A5%E0%B8%81%E0%B8%A5%E0%B8%B2%E0%B8%A2%E0%B9%80%E0%B8%9B%E0%B9%87%E0%B8%99%E0%B8%A0%E0%B8%B2%E0%B8%A3%E0%B8%B0\" >\u0e2a\u0e23\u0e38\u0e1b: \u0e2d\u0e22\u0e48\u0e32\u0e1b\u0e25\u0e48\u0e2d\u0e22\u0e43\u0e2b\u0e49\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e01\u0e25\u0e32\u0e22\u0e40\u0e1b\u0e47\u0e19\u0e20\u0e32\u0e23\u0e30<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Data_Silos_%E0%B8%84%E0%B8%B7%E0%B8%AD%E0%B8%AD%E0%B8%B0%E0%B9%84%E0%B8%A3_%E0%B9%81%E0%B8%A5%E0%B8%B0%E0%B8%97%E0%B8%B3%E0%B9%84%E0%B8%A1%E0%B8%96%E0%B8%B6%E0%B8%87%E0%B9%80%E0%B8%9B%E0%B9%87%E0%B8%99%E0%B8%9B%E0%B8%B1%E0%B8%8D%E0%B8%AB%E0%B8%B2\"><\/span>Data Silos \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23 \u0e41\u0e25\u0e30\u0e17\u0e33\u0e44\u0e21\u0e16\u0e36\u0e07\u0e40\u0e1b\u0e47\u0e19\u0e1b\u0e31\u0e0d\u0e2b\u0e32?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Data Silos<\/strong> \u0e04\u0e37\u0e2d\u0e2a\u0e20\u0e32\u0e1e\u0e17\u0e35\u0e48\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e16\u0e39\u0e01\u0e41\u0e22\u0e01\u0e2d\u0e2d\u0e01\u0e08\u0e32\u0e01\u0e01\u0e31\u0e19\u0e43\u0e19\u0e41\u0e15\u0e48\u0e25\u0e30\u0e41\u0e1c\u0e19\u0e01\u0e2b\u0e23\u0e37\u0e2d\u0e23\u0e30\u0e1a\u0e1a\u0e02\u0e2d\u0e07\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23 \u0e40\u0e0a\u0e48\u0e19 \u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e2d\u0e22\u0e39\u0e48\u0e01\u0e31\u0e1a\u0e17\u0e35\u0e21 Marketing, \u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e01\u0e32\u0e23\u0e0b\u0e37\u0e49\u0e2d\u0e2d\u0e22\u0e39\u0e48\u0e01\u0e31\u0e1a\u0e17\u0e35\u0e21 Sales, \u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19\u0e1c\u0e25\u0e34\u0e15\u0e20\u0e31\u0e13\u0e11\u0e4c\u0e2d\u0e22\u0e39\u0e48\u0e01\u0e31\u0e1a\u0e17\u0e35\u0e21 Product \u0e2f\u0e25\u0e2f \u0e42\u0e14\u0e22\u0e44\u0e21\u0e48\u0e21\u0e35\u0e01\u0e32\u0e23\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e15\u0e48\u0e2d\u0e2b\u0e23\u0e37\u0e2d\u0e41\u0e0a\u0e23\u0e4c\u0e01\u0e31\u0e19\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e21\u0e35\u0e23\u0e30\u0e1a\u0e1a<\/p>\n\n\n\n<p><strong>\u0e1c\u0e25\u0e01\u0e23\u0e30\u0e17\u0e1a\u0e02\u0e2d\u0e07 Data Silos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0e17\u0e35\u0e21\u0e07\u0e32\u0e19\u0e41\u0e15\u0e48\u0e25\u0e30\u0e1d\u0e48\u0e32\u0e22\u0e17\u0e33\u0e07\u0e32\u0e19\u0e08\u0e32\u0e01\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e04\u0e19\u0e25\u0e30\u0e0a\u0e38\u0e14 \u2192 \u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08\u0e44\u0e21\u0e48\u0e2a\u0e2d\u0e14\u0e04\u0e25\u0e49\u0e2d\u0e07<\/li>\n\n\n\n<li>\u0e01\u0e32\u0e23\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e40\u0e0a\u0e34\u0e07\u0e25\u0e36\u0e01 (\u0e40\u0e0a\u0e48\u0e19 Customer 360, Personalization) \u0e17\u0e33\u0e44\u0e21\u0e48\u0e44\u0e14\u0e49<\/li>\n\n\n\n<li>\u0e1e\u0e25\u0e32\u0e14\u0e42\u0e2d\u0e01\u0e32\u0e2a\u0e17\u0e32\u0e07\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08 \u0e40\u0e0a\u0e48\u0e19 \u0e01\u0e32\u0e23 Upsell, Cross-sell \u0e2b\u0e23\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e25\u0e14 churn<\/li>\n\n\n\n<li>\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e20\u0e32\u0e23\u0e30\u0e07\u0e32\u0e19\u0e0b\u0e49\u0e33\u0e0b\u0e49\u0e2d\u0e19 \u0e40\u0e0a\u0e48\u0e19 \u0e15\u0e49\u0e2d\u0e07\u0e23\u0e27\u0e1a\u0e23\u0e27\u0e21\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e21\u0e37\u0e2d \u0e2b\u0e23\u0e37\u0e2d\u0e25\u0e49\u0e32\u0e07\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e0b\u0e49\u0e33\u0e0b\u0e49\u0e2d\u0e19\u0e40\u0e2d\u0e07<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E0%B9%81%E0%B8%A5%E0%B9%89%E0%B8%A7_Data_Strategy_%E0%B9%80%E0%B8%82%E0%B9%89%E0%B8%B2%E0%B8%A1%E0%B8%B2%E0%B9%81%E0%B8%81%E0%B9%89%E0%B8%95%E0%B8%A3%E0%B8%87%E0%B9%84%E0%B8%AB%E0%B8%99\"><\/span>\u0e41\u0e25\u0e49\u0e27 Data Strategy \u0e40\u0e02\u0e49\u0e32\u0e21\u0e32\u0e41\u0e01\u0e49\u0e15\u0e23\u0e07\u0e44\u0e2b\u0e19?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Data Strategy<\/strong> \u0e04\u0e37\u0e2d\u0e41\u0e1c\u0e19\u0e41\u0e21\u0e48\u0e1a\u0e17\u0e17\u0e35\u0e48\u0e0a\u0e48\u0e27\u0e22\u0e43\u0e2b\u0e49\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23 <strong>\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23 \u0e43\u0e0a\u0e49 \u0e41\u0e25\u0e30\u0e15\u0e48\u0e2d\u0e22\u0e2d\u0e14\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e21\u0e35\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e41\u0e25\u0e30\u0e22\u0e31\u0e48\u0e07\u0e22\u0e37\u0e19<\/strong><br>\u0e42\u0e14\u0e22\u0e01\u0e32\u0e23\u0e41\u0e01\u0e49\u0e1b\u0e31\u0e0d\u0e2b\u0e32 Data Silos \u0e08\u0e30\u0e04\u0e23\u0e2d\u0e1a\u0e04\u0e25\u0e38\u0e21 3 \u0e14\u0e49\u0e32\u0e19\u0e2b\u0e25\u0e31\u0e01:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. <strong>Alignment: \u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e17\u0e38\u0e01\u0e1d\u0e48\u0e32\u0e22\u0e43\u0e2b\u0e49\u0e21\u0e35\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e23\u0e48\u0e27\u0e21\u0e01\u0e31\u0e19<\/strong><\/h4>\n\n\n\n<p>Data Strategy \u0e08\u0e30\u0e40\u0e23\u0e34\u0e48\u0e21\u0e08\u0e32\u0e01\u0e01\u0e32\u0e23\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e02\u0e2d\u0e07\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23 \u0e41\u0e25\u0e49\u0e27 mapping \u0e04\u0e27\u0e32\u0e21\u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e02\u0e2d\u0e07\u0e41\u0e15\u0e48\u0e25\u0e30\u0e17\u0e35\u0e21\u0e43\u0e2b\u0e49\u0e2a\u0e2d\u0e14\u0e04\u0e25\u0e49\u0e2d\u0e07\u0e01\u0e31\u0e19 \u0e40\u0e0a\u0e48\u0e19 \u0e1d\u0e48\u0e32\u0e22 Marketing \u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23 Lead Scoring \/ \u0e1d\u0e48\u0e32\u0e22 Sales \u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23 Timeline \u0e25\u0e39\u0e01\u0e04\u0e49\u0e32 \/ \u0e1d\u0e48\u0e32\u0e22 Product \u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23 Usage Insight \u2192 \u0e17\u0e38\u0e01\u0e1d\u0e48\u0e32\u0e22\u0e08\u0e36\u0e07\u0e15\u0e49\u0e2d\u0e07\u0e14\u0e36\u0e07\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e23\u0e48\u0e27\u0e21\u0e01\u0e31\u0e19\u0e41\u0e17\u0e19\u0e17\u0e35\u0e48\u0e08\u0e30\u0e17\u0e33\u0e41\u0e22\u0e01<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. <strong>Architecture: \u0e27\u0e32\u0e07\u0e42\u0e04\u0e23\u0e07\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e43\u0e2b\u0e49\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e42\u0e22\u0e07\u0e01\u0e31\u0e19\u0e44\u0e14\u0e49<\/strong><\/h4>\n\n\n\n<p>\u0e27\u0e32\u0e07\u0e23\u0e30\u0e1a\u0e1a Data Infrastructure \u0e17\u0e35\u0e48\u0e2a\u0e19\u0e31\u0e1a\u0e2a\u0e19\u0e38\u0e19\u0e01\u0e32\u0e23\u0e23\u0e27\u0e21\u0e28\u0e39\u0e19\u0e22\u0e4c\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25 (\u0e40\u0e0a\u0e48\u0e19 CDP, DWH, Data Lake) \u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e01\u0e33\u0e2b\u0e19\u0e14 Data Pipeline \u0e17\u0e35\u0e48\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e15\u0e48\u0e2d\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e08\u0e32\u0e01\u0e17\u0e38\u0e01\u0e23\u0e30\u0e1a\u0e1a\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e21\u0e35\u0e21\u0e32\u0e15\u0e23\u0e10\u0e32\u0e19<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. <strong>Governance: \u0e27\u0e32\u0e07\u0e2b\u0e25\u0e31\u0e01\u0e40\u0e01\u0e13\u0e11\u0e4c\u0e01\u0e32\u0e23\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e17\u0e35\u0e48\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19<\/strong><\/h4>\n\n\n\n<p>\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e4c\u0e01\u0e32\u0e23\u0e40\u0e02\u0e49\u0e32\u0e16\u0e36\u0e07 \u0e01\u0e32\u0e23\u0e15\u0e31\u0e49\u0e07\u0e0a\u0e37\u0e48\u0e2d field, format, taxonomy, retention policy \u0e2f\u0e25\u0e2f \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e43\u0e2b\u0e49\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e42\u0e22\u0e07\u0e44\u0e14\u0e49\u0e41\u0e25\u0e30\u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a\u0e44\u0e14\u0e49\u0e17\u0e38\u0e01\u0e08\u0e38\u0e14<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E0%B8%95%E0%B8%B1%E0%B8%A7%E0%B8%AD%E0%B8%A2%E0%B9%88%E0%B8%B2%E0%B8%87%E0%B8%AD%E0%B8%87%E0%B8%84%E0%B9%8C%E0%B8%81%E0%B8%A3%E0%B8%A3%E0%B8%B0%E0%B8%94%E0%B8%B1%E0%B8%9A%E0%B9%82%E0%B8%A5%E0%B8%81%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B9%80%E0%B8%84%E0%B8%A2%E0%B9%80%E0%B8%88%E0%B8%AD%E0%B8%9B%E0%B8%B1%E0%B8%8D%E0%B8%AB%E0%B8%B2_Data_Silos\"><\/span>\u0e15\u0e31\u0e27\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e42\u0e25\u0e01\u0e17\u0e35\u0e48\u0e40\u0e04\u0e22\u0e40\u0e08\u0e2d\u0e1b\u0e31\u0e0d\u0e2b\u0e32 Data Silos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd39 <strong>Airbnb<\/strong><\/h4>\n\n\n\n<p>\u0e01\u0e48\u0e2d\u0e19\u0e08\u0e30\u0e1b\u0e0f\u0e34\u0e27\u0e31\u0e15\u0e34\u0e14\u0e49\u0e32\u0e19 Data-Driven company \u0e43\u0e19\u0e1b\u0e35 2016 \u0e17\u0e35\u0e21 Product, Design \u0e41\u0e25\u0e30 Marketing \u0e02\u0e2d\u0e07 Airbnb \u0e17\u0e33\u0e07\u0e32\u0e19\u0e1a\u0e19\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e04\u0e19\u0e25\u0e30\u0e0a\u0e38\u0e14 \u0e17\u0e33\u0e43\u0e2b\u0e49\u0e01\u0e32\u0e23\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08\u0e2b\u0e25\u0e32\u0e22\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e21\u0e48\u0e41\u0e21\u0e48\u0e19\u0e22\u0e33<br><strong>\u0e17\u0e32\u0e07\u0e2d\u0e2d\u0e01:<\/strong> \u0e15\u0e31\u0e49\u0e07\u0e17\u0e35\u0e21 \u201cData Tools\u201d \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e23\u0e30\u0e1a\u0e1a\u0e01\u0e25\u0e32\u0e07\u0e17\u0e35\u0e48\u0e17\u0e38\u0e01\u0e17\u0e35\u0e21\u0e40\u0e02\u0e49\u0e32\u0e16\u0e36\u0e07\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e40\u0e14\u0e35\u0e22\u0e27\u0e01\u0e31\u0e19 \u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e08\u0e31\u0e14\u0e17\u0e33 Data Dictionary \u0e41\u0e25\u0e30 Training \u0e43\u0e2b\u0e49\u0e17\u0e38\u0e01\u0e17\u0e35\u0e21\u0e43\u0e0a\u0e49 Insight \u0e23\u0e48\u0e27\u0e21\u0e01\u0e31\u0e19\u0e44\u0e14\u0e49<\/p>\n\n\n\n<p>\u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e49\u0e32\u0e07\u0e2d\u0e34\u0e07: <a href=\"https:\/\/brewstudio.in\/airbnbs-product-model-a-deep-dive-into-innovation-and-strategic-transformations\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">https:\/\/brewstudio.in\/airbnbs-product-model-a-deep-dive-into-innovation-and-strategic-transformations\/?utm_source=chatgpt.com<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd39 <strong>Procter &amp; Gamble (P&amp;G)<\/strong><\/h4>\n\n\n\n<p>\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e02\u0e19\u0e32\u0e14\u0e43\u0e2b\u0e0d\u0e48\u0e17\u0e35\u0e48\u0e21\u0e35\u0e1c\u0e25\u0e34\u0e15\u0e20\u0e31\u0e13\u0e11\u0e4c\u0e2b\u0e25\u0e32\u0e22\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c \u0e40\u0e04\u0e22\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e1b\u0e31\u0e0d\u0e2b\u0e32\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e41\u0e22\u0e01\u0e15\u0e32\u0e21 product line \u0e41\u0e25\u0e30 geography<br><strong>\u0e17\u0e32\u0e07\u0e2d\u0e2d\u0e01:<\/strong> \u0e27\u0e32\u0e07 Global Data Strategy \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e23\u0e27\u0e21 Customer Data \u0e41\u0e25\u0e30\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e17\u0e35\u0e21 Data Analytics Hub \u0e17\u0e35\u0e48\u0e43\u0e2b\u0e49 insight \u0e41\u0e1a\u0e1a\u0e23\u0e27\u0e21\u0e28\u0e39\u0e19\u0e22\u0e4c\u0e01\u0e31\u0e1a\u0e17\u0e38\u0e01\u0e1d\u0e48\u0e32\u0e22\u0e43\u0e19\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23<\/p>\n\n\n\n<p>\u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e49\u0e32\u0e07\u0e2d\u0e34\u0e07: <a href=\"https:\/\/www.microsoft.com\/en\/customers\/story\/1402016901008352804-procter-and-gamble-consumer-goods-azure?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.microsoft.com\/en\/customers\/story\/1402016901008352804-procter-and-gamble-consumer-goods-azure?utm_source=chatgpt.com<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E0%B9%81%E0%B8%A5%E0%B9%89%E0%B8%A7_Predictive_%E0%B8%8A%E0%B9%88%E0%B8%A7%E0%B8%A2%E0%B8%AD%E0%B8%A2%E0%B9%88%E0%B8%B2%E0%B8%87%E0%B9%84%E0%B8%A3\"><\/span>\u0e41\u0e25\u0e49\u0e27 Predictive \u0e0a\u0e48\u0e27\u0e22\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Predictive \u0e0a\u0e48\u0e27\u0e22\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e27\u0e32\u0e07 <strong>Data Strategy<\/strong> \u0e17\u0e35\u0e48\u0e41\u0e01\u0e49\u0e1b\u0e31\u0e0d\u0e2b\u0e32 Data Silos \u0e44\u0e14\u0e49 \u0e42\u0e14\u0e22\u0e40\u0e23\u0e34\u0e48\u0e21\u0e08\u0e32\u0e01<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c landscape \u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e17\u0e35\u0e48\u0e21\u0e35\u0e2d\u0e22\u0e39\u0e48 (Data Inventory Audit)<\/li>\n\n\n\n<li>\u0e27\u0e32\u0e07\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e15\u0e32\u0e21 Business Goal<\/li>\n\n\n\n<li>Design data flow \u0e41\u0e25\u0e30 architecture \u0e17\u0e35\u0e48\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e42\u0e22\u0e07\u0e17\u0e38\u0e01\u0e41\u0e2b\u0e25\u0e48\u0e07<\/li>\n\n\n\n<li>\u0e01\u0e33\u0e2b\u0e19\u0e14 Data Governance \u0e17\u0e35\u0e48\u0e40\u0e2b\u0e21\u0e32\u0e30\u0e01\u0e31\u0e1a\u0e1a\u0e23\u0e34\u0e1a\u0e17\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e44\u0e17\u0e22<\/li>\n\n\n\n<li>\u0e41\u0e19\u0e30\u0e19\u0e33\u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d\u0e17\u0e35\u0e48\u0e40\u0e2b\u0e21\u0e32\u0e30\u0e2a\u0e21 \u0e40\u0e0a\u0e48\u0e19 CDP, DWH \u0e2b\u0e23\u0e37\u0e2d Data Integration Tools<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc <strong>\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e17\u0e35\u0e48\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e08\u0e30\u0e44\u0e14\u0e49:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0e21\u0e2d\u0e07\u0e40\u0e2b\u0e47\u0e19\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e41\u0e1a\u0e1a 360\u00b0<\/li>\n\n\n\n<li>\u0e43\u0e0a\u0e49\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e23\u0e48\u0e27\u0e21\u0e01\u0e31\u0e19\u0e17\u0e31\u0e49\u0e07\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e41\u0e1a\u0e1a real-time<\/li>\n\n\n\n<li>\u0e25\u0e14\u0e15\u0e49\u0e19\u0e17\u0e38\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33\u0e07\u0e32\u0e19\u0e0b\u0e49\u0e33\u0e0b\u0e49\u0e2d\u0e19<\/li>\n\n\n\n<li>\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08\u0e41\u0e21\u0e48\u0e19\u0e22\u0e33\u0e41\u0e25\u0e30\u0e40\u0e23\u0e47\u0e27\u0e02\u0e36\u0e49\u0e19<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E0%B8%AA%E0%B8%A3%E0%B8%B8%E0%B8%9B_%E0%B8%AD%E0%B8%A2%E0%B9%88%E0%B8%B2%E0%B8%9B%E0%B8%A5%E0%B9%88%E0%B8%AD%E0%B8%A2%E0%B9%83%E0%B8%AB%E0%B9%89%E0%B8%82%E0%B9%89%E0%B8%AD%E0%B8%A1%E0%B8%B9%E0%B8%A5%E0%B8%81%E0%B8%A5%E0%B8%B2%E0%B8%A2%E0%B9%80%E0%B8%9B%E0%B9%87%E0%B8%99%E0%B8%A0%E0%B8%B2%E0%B8%A3%E0%B8%B0\"><\/span>\u0e2a\u0e23\u0e38\u0e1b: \u0e2d\u0e22\u0e48\u0e32\u0e1b\u0e25\u0e48\u0e2d\u0e22\u0e43\u0e2b\u0e49\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e01\u0e25\u0e32\u0e22\u0e40\u0e1b\u0e47\u0e19\u0e20\u0e32\u0e23\u0e30<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Data Silos \u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e41\u0e04\u0e48\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e04\u0e19\u0e34\u0e04 \u0e41\u0e15\u0e48\u0e04\u0e37\u0e2d\u0e2d\u0e38\u0e1b\u0e2a\u0e23\u0e23\u0e04\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e40\u0e15\u0e34\u0e1a\u0e42\u0e15\u0e17\u0e32\u0e07\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08<br>\u0e2b\u0e32\u0e01\u0e04\u0e38\u0e13\u0e01\u0e33\u0e25\u0e31\u0e07\u0e40\u0e1c\u0e0a\u0e34\u0e0d\u0e01\u0e31\u0e1a\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e17\u0e35\u0e48\u0e41\u0e22\u0e01\u0e2a\u0e48\u0e27\u0e19 \u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19\u0e44\u0e21\u0e48\u0e2a\u0e30\u0e14\u0e27\u0e01 \u0e2b\u0e23\u0e37\u0e2d\u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e27\u0e32\u0e07\u0e41\u0e1c\u0e19\u0e23\u0e30\u0e22\u0e30\u0e22\u0e32\u0e27\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e43\u0e0a\u0e49<a href=\"https:\/\/predictive.co.th\/en\/blog\/data-strategy-for-business\/\" data-type=\"link\" data-id=\"https:\/\/predictive.co.th\/blog\/data-strategy-for-business\/\">\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e02\u0e31\u0e1a\u0e40\u0e04\u0e25\u0e37\u0e48\u0e2d\u0e19\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08<\/a> \u2192 <strong>\u0e40\u0e23\u0e34\u0e48\u0e21\u0e08\u0e32\u0e01\u0e27\u0e32\u0e07 Data Strategy \u0e17\u0e35\u0e48\u0e14\u0e35<\/strong> <\/p>\n\n\n\n<p>\ud83d\udc49 \u0e2a\u0e19\u0e43\u0e08\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e1c\u0e39\u0e49\u0e40\u0e0a\u0e35\u0e48\u0e22\u0e27\u0e0a\u0e32\u0e0d\u0e14\u0e49\u0e32\u0e19 Data Strategy \u0e17\u0e35\u0e48\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e1a\u0e23\u0e34\u0e1a\u0e17\u0e02\u0e2d\u0e07\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e44\u0e17\u0e22 \u0e15\u0e34\u0e14\u0e15\u0e48\u0e2d\u0e17\u0e35\u0e21 Predictive \u0e44\u0e14\u0e49\u0e40\u0e25\u0e22\u0e27\u0e31\u0e19\u0e19\u0e35\u0e49<\/p>\n\n\n<style>.kt-accordion-id23822_6a7db2-49 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:0px;}.kt-accordion-id23822_6a7db2-49 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id23822_6a7db2-49 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--ast-global-color-0);color:var(--ast-global-color-5);padding-top:10px;padding-right:14px;padding-bottom:10px;padding-left:14px;}.kt-accordion-id23822_6a7db2-49:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id23822_6a7db2-49:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--ast-global-color-5);}.kt-accordion-id23822_6a7db2-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--ast-global-color-5);}.kt-accordion-id23822_6a7db2-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id23822_6a7db2-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:var(--ast-global-color-0);}.kt-accordion-id23822_6a7db2-49 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id23822_6a7db2-49 .kt-blocks-accordion-header:focus-visible{color:var(--ast-global-color-5);background:var(--ast-global-color-0);border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id23822_6a7db2-49:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id23822_6a7db2-49:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id23822_6a7db2-49:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id23822_6a7db2-49:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--ast-global-color-5);}.kt-accordion-id23822_6a7db2-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id23822_6a7db2-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:var(--ast-global-color-5);}.kt-accordion-id23822_6a7db2-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id23822_6a7db2-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id23822_6a7db2-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id23822_6a7db2-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--ast-global-color-0);}.kt-accordion-id23822_6a7db2-49 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id23822_6a7db2-49 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--ast-global-color-5);background:var(--ast-global-color-0);border-top-color:#444444;border-top-style:solid;border-right-color:#444444;border-right-style:solid;border-bottom-color:#444444;border-bottom-style:solid;border-left-color:#444444;border-left-style:solid;}.kt-accordion-id23822_6a7db2-49:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id23822_6a7db2-49:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--ast-global-color-5);}.kt-accordion-id23822_6a7db2-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--ast-global-color-5);}.kt-accordion-id23822_6a7db2-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id23822_6a7db2-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--ast-global-color-0);}@media all and (max-width: 1024px){.kt-accordion-id23822_6a7db2-49 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id23822_6a7db2-49 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}}@media all and (max-width: 1024px){.kt-accordion-id23822_6a7db2-49 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id23822_6a7db2-49 .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id23822_6a7db2-49 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id23822_6a7db2-49 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#444444;border-top-style:solid;border-right-color:#444444;border-right-style:solid;border-bottom-color:#444444;border-bottom-style:solid;border-left-color:#444444;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id23822_6a7db2-49 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id23822_6a7db2-49 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:0px;}.kt-accordion-id23822_6a7db2-49 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id23822_6a7db2-49 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id23822_6a7db2-49 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id23822_6a7db2-49 .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id23822_6a7db2-49 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id23822_6a7db2-49 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#444444;border-top-style:solid;border-right-color:#444444;border-right-style:solid;border-bottom-color:#444444;border-bottom-style:solid;border-left-color:#444444;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id23822_6a7db2-49 kt-accordion-has-2-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane23822_504e94-9c\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e17\u0e35\u0e21\u0e1c\u0e39\u0e49\u0e40\u0e0a\u0e35\u0e48\u0e22\u0e27\u0e0a\u0e32\u0e0d\u0e08\u0e32\u0e01 Predictive<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p id=\"block-c84a8f69-2acc-4e61-acf6-c8705e16a67b\">\ud83d\udccb \u0e01\u0e23\u0e2d\u0e01\u0e41\u0e1a\u0e1a\u0e1f\u0e2d\u0e23\u0e4c\u0e21\u0e14\u0e49\u0e32\u0e19\u0e25\u0e48\u0e32\u0e07 \u0e2b\u0e23\u0e37\u0e2d<\/p>\n\n\n\n<p id=\"block-3870008e-a385-4af1-b316-8de34ed64ad1\">\ud83d\udcde\u0e42\u0e17\u0e23. 02-096-6362 \u0e01\u0e14 1 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e15\u0e34\u0e14\u0e15\u0e48\u0e2d\u0e1d\u0e48\u0e32\u0e22\u0e02\u0e32\u0e22<\/p>\n\n\n\n<p id=\"block-2e2f2529-d135-42bb-ace0-94850ab92c7e\">\ud83d\udcf1 Line: @predictive (\u0e21\u0e35 @ \u0e14\u0e49\u0e27\u0e22\u0e19\u0e30\u0e04\u0e30)<\/p>\n\n\n\n<p id=\"block-7707fbfe-afa6-4397-af74-980c0abc0aa0\">\u2709\ufe0f Email :&nbsp;<a href=\"mailto:marketing@predictive.co.th\">marketing@predictive.co.th<\/a><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0e43\u0e19\u0e22\u0e38\u0e04\u0e17\u0e35\u0e48 \u201cData is the new oil\u201d \u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e04\u0e37\u0e2d\u0e2b\u0e31\u0e27\u0e43\u0e08\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e02\u0e31\u0e1a\u0e40\u0e04\u0e25\u0e37\u0e48\u0e2d\u0e19\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08 \u0e41\u0e15\u0e48\u0e23\u0e39\u0e49\u0e2b\u0e23\u0e37\u0e2d\u0e44\u0e21\u0e48\u0e27\u0e48\u0e32&#8230;\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e2a\u0e48\u0e27\u0e19\u0e43\u0e2b\u0e0d\u0e48\u0e21\u0e31\u0e01\u0e21\u0e35\u0e17\u0e23\u0e31\u0e1e\u0e22\u0e32\u0e01\u0e23\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e2d\u0e22\u0e39\u0e48\u0e21\u0e32\u0e01\u0e21\u0e32\u0e22 \u0e41\u0e15\u0e48\u0e01\u0e25\u0e31\u0e1a\u0e43\u0e0a\u0e49\u0e44\u0e21\u0e48\u0e44\u0e14\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e40\u0e15\u0e47\u0e21\u0e1b\u0e23\u0e30\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e20\u0e32\u0e1e \u0e40\u0e1e\u0e23\u0e32\u0e30\u0e15\u0e34\u0e14\u0e1b\u0e31\u0e0d\u0e2b\u0e32 Data Silos Data Silos \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23 \u0e41\u0e25\u0e30\u0e17\u0e33\u0e44\u0e21\u0e16\u0e36\u0e07\u0e40\u0e1b\u0e47\u0e19\u0e1b\u0e31\u0e0d\u0e2b\u0e32? Data Silos \u0e04\u0e37\u0e2d\u0e2a\u0e20\u0e32\u0e1e\u0e17\u0e35\u0e48\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e16\u0e39\u0e01\u0e41\u0e22\u0e01\u0e2d\u0e2d\u0e01\u0e08\u0e32\u0e01\u0e01\u0e31\u0e19\u0e43\u0e19\u0e41\u0e15\u0e48\u0e25\u0e30\u0e41\u0e1c\u0e19\u0e01\u0e2b\u0e23\u0e37\u0e2d\u0e23\u0e30\u0e1a\u0e1a\u0e02\u0e2d\u0e07\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23 \u0e40\u0e0a\u0e48\u0e19 \u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e2d\u0e22\u0e39\u0e48\u0e01\u0e31\u0e1a\u0e17\u0e35\u0e21 Marketing, \u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e01\u0e32\u0e23\u0e0b\u0e37\u0e49\u0e2d\u0e2d\u0e22\u0e39\u0e48\u0e01\u0e31\u0e1a\u0e17\u0e35\u0e21 Sales, \u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19\u0e1c\u0e25\u0e34\u0e15\u0e20\u0e31\u0e13\u0e11\u0e4c\u0e2d\u0e22\u0e39\u0e48\u0e01\u0e31\u0e1a\u0e17\u0e35\u0e21 Product \u0e2f\u0e25\u0e2f \u0e42\u0e14\u0e22\u0e44\u0e21\u0e48\u0e21\u0e35\u0e01\u0e32\u0e23\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e15\u0e48\u0e2d\u0e2b\u0e23\u0e37\u0e2d\u0e41\u0e0a\u0e23\u0e4c\u0e01\u0e31\u0e19\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e21\u0e35\u0e23\u0e30\u0e1a\u0e1a \u0e1c\u0e25\u0e01\u0e23\u0e30\u0e17\u0e1a\u0e02\u0e2d\u0e07 Data Silos: \u0e41\u0e25\u0e49\u0e27 Data Strategy \u0e40\u0e02\u0e49\u0e32\u0e21\u0e32\u0e41\u0e01\u0e49\u0e15\u0e23\u0e07\u0e44\u0e2b\u0e19? Data Strategy \u0e04\u0e37\u0e2d\u0e41\u0e1c\u0e19\u0e41\u0e21\u0e48\u0e1a\u0e17\u0e17\u0e35\u0e48\u0e0a\u0e48\u0e27\u0e22\u0e43\u0e2b\u0e49\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23 \u0e08\u0e31\u0e14\u0e01\u0e32\u0e23 \u0e43\u0e0a\u0e49 \u0e41\u0e25\u0e30\u0e15\u0e48\u0e2d\u0e22\u0e2d\u0e14\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e21\u0e35\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e41\u0e25\u0e30\u0e22\u0e31\u0e48\u0e07\u0e22\u0e37\u0e19\u0e42\u0e14\u0e22\u0e01\u0e32\u0e23\u0e41\u0e01\u0e49\u0e1b\u0e31\u0e0d\u0e2b\u0e32 Data Silos \u0e08\u0e30\u0e04\u0e23\u0e2d\u0e1a\u0e04\u0e25\u0e38\u0e21 3 \u0e14\u0e49\u0e32\u0e19\u0e2b\u0e25\u0e31\u0e01: 1. Alignment: \u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e17\u0e38\u0e01\u0e1d\u0e48\u0e32\u0e22\u0e43\u0e2b\u0e49\u0e21\u0e35\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e23\u0e48\u0e27\u0e21\u0e01\u0e31\u0e19 Data Strategy \u0e08\u0e30\u0e40\u0e23\u0e34\u0e48\u0e21\u0e08\u0e32\u0e01\u0e01\u0e32\u0e23\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e02\u0e2d\u0e07\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23 \u0e41\u0e25\u0e49\u0e27 mapping \u0e04\u0e27\u0e32\u0e21\u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e02\u0e2d\u0e07\u0e41\u0e15\u0e48\u0e25\u0e30\u0e17\u0e35\u0e21\u0e43\u0e2b\u0e49\u0e2a\u0e2d\u0e14\u0e04\u0e25\u0e49\u0e2d\u0e07\u0e01\u0e31\u0e19 [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":23824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[363],"tags":[198],"class_list":["post-23882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mkt-and-data-activation-en","tag-data-strategy-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/predictive.co.th\/en\/wp-json\/wp\/v2\/posts\/23882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/predictive.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/predictive.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/predictive.co.th\/en\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/predictive.co.th\/en\/wp-json\/wp\/v2\/comments?post=23882"}],"version-history":[{"count":0,"href":"https:\/\/predictive.co.th\/en\/wp-json\/wp\/v2\/posts\/23882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/predictive.co.th\/en\/wp-json\/wp\/v2\/media\/23824"}],"wp:attachment":[{"href":"https:\/\/predictive.co.th\/en\/wp-json\/wp\/v2\/media?parent=23882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/predictive.co.th\/en\/wp-json\/wp\/v2\/categories?post=23882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/predictive.co.th\/en\/wp-json\/wp\/v2\/tags?post=23882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}