{"id":26265,"date":"2026-05-15T15:20:59","date_gmt":"2026-05-15T08:20:59","guid":{"rendered":"https:\/\/predictive.co.th\/?p=26265"},"modified":"2026-05-15T15:21:07","modified_gmt":"2026-05-15T08:21:07","slug":"predictve-ga4-data-key-events-converions","status":"publish","type":"post","link":"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/","title":{"rendered":"Key Events VS Conversions \u0e43\u0e19 GA4 \u0e15\u0e48\u0e32\u0e07\u0e01\u0e31\u0e19\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23?"},"content":{"rendered":"\n<p>\u0e2b\u0e32\u0e01\u0e04\u0e38\u0e13\u0e40\u0e1b\u0e34\u0e14 Google Analytics 4 (GA4) \u0e41\u0e25\u0e49\u0e27\u0e1e\u0e1a\u0e27\u0e48\u0e32\u0e04\u0e33\u0e27\u0e48\u0e32 \u201cConversions\u201d \u0e16\u0e39\u0e01\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e40\u0e1b\u0e47\u0e19 \u201cKey Events\u201d \u0e04\u0e38\u0e13\u0e44\u0e21\u0e48\u0e44\u0e14\u0e49\u0e14\u0e39\u0e1c\u0e34\u0e14\u0e04\u0e23\u0e31\u0e1a \u0e40\u0e1e\u0e23\u0e32\u0e30\u0e19\u0e35\u0e48\u0e04\u0e37\u0e2d\u0e2b\u0e19\u0e36\u0e48\u0e07\u0e43\u0e19\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e41\u0e1b\u0e25\u0e07\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e02\u0e2d\u0e07 GA4 \u0e17\u0e35\u0e48 Google \u0e40\u0e23\u0e34\u0e48\u0e21\u0e43\u0e0a\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e40\u0e1b\u0e47\u0e19\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e31\u0e49\u0e07\u0e41\u0e15\u0e48\u0e1b\u0e35 2024 \u0e41\u0e21\u0e49\u0e08\u0e30\u0e14\u0e39\u0e40\u0e2b\u0e21\u0e37\u0e2d\u0e19\u0e40\u0e1b\u0e47\u0e19\u0e40\u0e1e\u0e35\u0e22\u0e07\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e0a\u0e37\u0e48\u0e2d \u0e41\u0e15\u0e48\u0e43\u0e19\u0e04\u0e27\u0e32\u0e21\u0e40\u0e1b\u0e47\u0e19\u0e08\u0e23\u0e34\u0e07 \u0e01\u0e32\u0e23\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e41\u0e1b\u0e25\u0e07\u0e19\u0e35\u0e49\u0e2a\u0e48\u0e07\u0e1c\u0e25\u0e42\u0e14\u0e22\u0e15\u0e23\u0e07\u0e15\u0e48\u0e2d:<\/p><div 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href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#%E0%B8%A7%E0%B8%B4%E0%B8%A7%E0%B8%B1%E0%B8%92%E0%B8%99%E0%B8%B2%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%A7%E0%B8%B1%E0%B8%94%E0%B8%9C%E0%B8%A5%E0%B9%83%E0%B8%99_Google_Analytics_%E0%B8%88%E0%B8%B2%E0%B8%81_Goals_%E0%B8%AA%E0%B8%B9%E0%B9%88_Key_Events\" >\u0e27\u0e34\u0e27\u0e31\u0e12\u0e19\u0e32\u0e01\u0e32\u0e23\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e43\u0e19 Google Analytics: \u0e08\u0e32\u0e01 Goals \u0e2a\u0e39\u0e48 Key Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#Key_Events_%E0%B8%84%E0%B8%B7%E0%B8%AD%E0%B8%AD%E0%B8%B0%E0%B9%84%E0%B8%A3%E0%B9%83%E0%B8%99_GA4\" >Key Events \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23\u0e43\u0e19 GA4?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#%E0%B8%97%E0%B8%B3%E0%B9%84%E0%B8%A1_Google_%E0%B8%96%E0%B8%B6%E0%B8%87%E0%B9%80%E0%B8%9B%E0%B8%A5%E0%B8%B5%E0%B9%88%E0%B8%A2%E0%B8%99%E0%B8%88%E0%B8%B2%E0%B8%81_Conversions_%E0%B9%80%E0%B8%9B%E0%B9%87%E0%B8%99_Key_Events\" >\u0e17\u0e33\u0e44\u0e21 Google \u0e16\u0e36\u0e07\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e08\u0e32\u0e01 Conversions \u0e40\u0e1b\u0e47\u0e19 Key Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#Key_Events_vs_Conversions_%E0%B8%95%E0%B9%88%E0%B8%B2%E0%B8%87%E0%B8%81%E0%B8%B1%E0%B8%99%E0%B8%AD%E0%B8%A2%E0%B9%88%E0%B8%B2%E0%B8%87%E0%B9%84%E0%B8%A3\" >Key Events vs Conversions \u0e15\u0e48\u0e32\u0e07\u0e01\u0e31\u0e19\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#%E0%B8%97%E0%B8%B3%E0%B9%84%E0%B8%A1%E0%B8%95%E0%B8%B1%E0%B8%A7%E0%B9%80%E0%B8%A5%E0%B8%82%E0%B9%83%E0%B8%99_GA4_%E0%B8%81%E0%B8%B1%E0%B8%9A_Google_Ads_%E0%B8%96%E0%B8%B6%E0%B8%87%E0%B9%84%E0%B8%A1%E0%B9%88%E0%B9%80%E0%B8%97%E0%B9%88%E0%B8%B2%E0%B8%81%E0%B8%B1%E0%B8%99\" >\u0e17\u0e33\u0e44\u0e21\u0e15\u0e31\u0e27\u0e40\u0e25\u0e02\u0e43\u0e19 GA4 \u0e01\u0e31\u0e1a Google Ads \u0e16\u0e36\u0e07\u0e44\u0e21\u0e48\u0e40\u0e17\u0e48\u0e32\u0e01\u0e31\u0e19?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#%E0%B8%AA%E0%B8%B3%E0%B8%AB%E0%B8%A3%E0%B8%B1%E0%B8%9A_Paid_Media_%E0%B9%81%E0%B8%A5%E0%B8%B0_SEM_Specialist_%E0%B8%AA%E0%B8%B4%E0%B9%88%E0%B8%87%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%95%E0%B9%89%E0%B8%AD%E0%B8%87%E0%B8%95%E0%B8%A3%E0%B8%A7%E0%B8%88%E0%B8%AA%E0%B8%AD%E0%B8%9A%E0%B8%97%E0%B8%B1%E0%B8%99%E0%B8%97%E0%B8%B5\" >\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a Paid Media \u0e41\u0e25\u0e30 SEM Specialist: \u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e15\u0e49\u0e2d\u0e07\u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a\u0e17\u0e31\u0e19\u0e17\u0e35<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#1_%E0%B8%95%E0%B8%A3%E0%B8%A7%E0%B8%88%E0%B8%AA%E0%B8%AD%E0%B8%9A_Conversion_Actions_%E0%B9%83%E0%B8%99_Google_Ads\" >1. \u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a Conversion Actions \u0e43\u0e19 Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#2_%E0%B8%95%E0%B8%A3%E0%B8%A7%E0%B8%88%E0%B8%AA%E0%B8%AD%E0%B8%9A_Conversion_Counting_Method\" >2. \u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a Conversion Counting Method<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#3_%E0%B8%95%E0%B8%A3%E0%B8%A7%E0%B8%88%E0%B8%AA%E0%B8%AD%E0%B8%9A%E0%B8%A7%E0%B9%88%E0%B8%B2_Import_Event_%E0%B8%A1%E0%B8%B2%E0%B8%81%E0%B9%80%E0%B8%81%E0%B8%B4%E0%B8%99%E0%B9%84%E0%B8%9B%E0%B8%AB%E0%B8%A3%E0%B8%B7%E0%B8%AD%E0%B9%84%E0%B8%A1%E0%B9%88\" >3. \u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a\u0e27\u0e48\u0e32 Import Event \u0e21\u0e32\u0e01\u0e40\u0e01\u0e34\u0e19\u0e44\u0e1b\u0e2b\u0e23\u0e37\u0e2d\u0e44\u0e21\u0e48<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#Insight_%E0%B8%88%E0%B8%B2%E0%B8%81%E0%B8%97%E0%B8%B5%E0%B8%A1_Predictive\" >Insight \u0e08\u0e32\u0e01\u0e17\u0e35\u0e21 Predictive<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#%E0%B8%AA%E0%B8%B3%E0%B8%AB%E0%B8%A3%E0%B8%B1%E0%B8%9A_Data_Analyst_%E0%B8%A7%E0%B8%B4%E0%B8%98%E0%B8%B5%E0%B8%88%E0%B8%B1%E0%B8%94%E0%B8%81%E0%B8%B2%E0%B8%A3_Key_Events_%E0%B9%83%E0%B8%99_GA4\" >\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a Data Analyst: \u0e27\u0e34\u0e18\u0e35\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23 Key Events \u0e43\u0e19 GA4<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#1_%E0%B8%95%E0%B8%A3%E0%B8%A7%E0%B8%88%E0%B8%AA%E0%B8%AD%E0%B8%9A%E0%B8%A7%E0%B9%88%E0%B8%B2_Event_%E0%B8%AA%E0%B8%B3%E0%B8%84%E0%B8%B1%E0%B8%8D%E0%B8%96%E0%B8%B9%E0%B8%81_Mark_%E0%B9%80%E0%B8%9B%E0%B9%87%E0%B8%99_Key_Event_%E0%B9%81%E0%B8%A5%E0%B9%89%E0%B8%A7%E0%B8%AB%E0%B8%A3%E0%B8%B7%E0%B8%AD%E0%B8%A2%E0%B8%B1%E0%B8%87\" >1. \u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a\u0e27\u0e48\u0e32 Event \u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e16\u0e39\u0e01 Mark \u0e40\u0e1b\u0e47\u0e19 Key Event \u0e41\u0e25\u0e49\u0e27\u0e2b\u0e23\u0e37\u0e2d\u0e22\u0e31\u0e07<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#2_%E0%B8%95%E0%B8%A3%E0%B8%A7%E0%B8%88%E0%B8%AA%E0%B8%AD%E0%B8%9A_Naming_Convention\" >2. \u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a Naming Convention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#3_%E0%B8%95%E0%B8%A3%E0%B8%A7%E0%B8%88%E0%B8%AA%E0%B8%AD%E0%B8%9A_Google_Ads_Link_%E0%B9%81%E0%B8%A5%E0%B8%B0_Auto-tagging\" >3. \u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a Google Ads Link \u0e41\u0e25\u0e30 Auto-tagging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#4_%E0%B8%95%E0%B8%A3%E0%B8%A7%E0%B8%88%E0%B8%AA%E0%B8%AD%E0%B8%9A_BigQuery_Export\" >4. \u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a BigQuery Export<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#%E0%B8%AA%E0%B8%B3%E0%B8%AB%E0%B8%A3%E0%B8%B1%E0%B8%9A_Marketing_Manager_%E0%B8%AA%E0%B8%B4%E0%B9%88%E0%B8%87%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%95%E0%B9%89%E0%B8%AD%E0%B8%87%E0%B9%80%E0%B8%82%E0%B9%89%E0%B8%B2%E0%B9%83%E0%B8%88%E0%B9%80%E0%B8%9E%E0%B8%B7%E0%B9%88%E0%B8%AD_Oversee_%E0%B8%97%E0%B8%B5%E0%B8%A1\" >\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a Marketing Manager: \u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e15\u0e49\u0e2d\u0e07\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e40\u0e1e\u0e37\u0e48\u0e2d Oversee \u0e17\u0e35\u0e21<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#5_Mistakes_%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%97%E0%B8%B5%E0%B8%A1_Marketing_%E0%B8%A1%E0%B8%B1%E0%B8%81%E0%B8%97%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%9A_GA4_Key_Events\" >5 Mistakes \u0e17\u0e35\u0e48\u0e17\u0e35\u0e21 Marketing \u0e21\u0e31\u0e01\u0e17\u0e33\u0e01\u0e31\u0e1a GA4 Key Events<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#Mistake_1_Mark_%E0%B8%97%E0%B8%B8%E0%B8%81_Event_%E0%B9%80%E0%B8%9B%E0%B9%87%E0%B8%99_Key_Event\" >Mistake #1: Mark \u0e17\u0e38\u0e01 Event \u0e40\u0e1b\u0e47\u0e19 Key Event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#Mistake_2_%E0%B9%83%E0%B8%8A%E0%B9%89_Key_Events_%E0%B9%80%E0%B8%94%E0%B8%B5%E0%B8%A2%E0%B8%A7%E0%B8%81%E0%B8%B1%E0%B8%99%E0%B8%97%E0%B8%B8%E0%B8%81%E0%B9%81%E0%B8%84%E0%B8%A1%E0%B9%80%E0%B8%9B%E0%B8%8D\" >Mistake #2: \u0e43\u0e0a\u0e49 Key Events \u0e40\u0e14\u0e35\u0e22\u0e27\u0e01\u0e31\u0e19\u0e17\u0e38\u0e01\u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#Mistake_3_Compare_%E0%B8%95%E0%B8%B1%E0%B8%A7%E0%B9%80%E0%B8%A5%E0%B8%82_GA4_%E0%B8%81%E0%B8%B1%E0%B8%9A_Google_Ads_%E0%B9%81%E0%B8%9A%E0%B8%9A_1_1\" >Mistake #3: Compare \u0e15\u0e31\u0e27\u0e40\u0e25\u0e02 GA4 \u0e01\u0e31\u0e1a Google Ads \u0e41\u0e1a\u0e1a 1:1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#Mistake_4_Import_%E0%B8%97%E0%B8%B8%E0%B8%81_Key_Events_%E0%B9%80%E0%B8%82%E0%B9%89%E0%B8%B2_Google_Ads\" >Mistake #4: Import \u0e17\u0e38\u0e01 Key Events \u0e40\u0e02\u0e49\u0e32 Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#Mistake_5_%E0%B9%84%E0%B8%A1%E0%B9%88%E0%B8%A1%E0%B8%B5%E0%B8%81%E0%B8%B2%E0%B8%A3_Review_Key_Events_%E0%B8%AB%E0%B8%A5%E0%B8%B1%E0%B8%87%E0%B9%80%E0%B8%A7%E0%B9%87%E0%B8%9A%E0%B9%84%E0%B8%8B%E0%B8%95%E0%B9%8C%E0%B9%80%E0%B8%9B%E0%B8%A5%E0%B8%B5%E0%B9%88%E0%B8%A2%E0%B8%99\" >Mistake #5: \u0e44\u0e21\u0e48\u0e21\u0e35\u0e01\u0e32\u0e23 Review Key Events \u0e2b\u0e25\u0e31\u0e07\u0e40\u0e27\u0e47\u0e1a\u0e44\u0e0b\u0e15\u0e4c\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#%E0%B8%AA%E0%B8%B4%E0%B9%88%E0%B8%87%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B9%84%E0%B8%A1%E0%B9%88%E0%B9%80%E0%B8%9B%E0%B8%A5%E0%B8%B5%E0%B9%88%E0%B8%A2%E0%B8%99%E0%B9%81%E0%B8%9B%E0%B8%A5%E0%B8%87_%E0%B9%84%E0%B8%A1%E0%B9%88%E0%B8%95%E0%B9%89%E0%B8%AD%E0%B8%87_Setup_%E0%B9%83%E0%B8%AB%E0%B8%A1%E0%B9%88%E0%B8%97%E0%B8%B1%E0%B9%89%E0%B8%87%E0%B8%AB%E0%B8%A1%E0%B8%94\" >\u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e44\u0e21\u0e48\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e41\u0e1b\u0e25\u0e07: \u0e44\u0e21\u0e48\u0e15\u0e49\u0e2d\u0e07 Setup \u0e43\u0e2b\u0e21\u0e48\u0e17\u0e31\u0e49\u0e07\u0e2b\u0e21\u0e14<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#%E0%B8%9A%E0%B8%97%E0%B8%AA%E0%B8%A3%E0%B8%B8%E0%B8%9B\" >\u0e1a\u0e17\u0e2a\u0e23\u0e38\u0e1b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/predictive.co.th\/en\/blog\/predictve-ga4-data-key-events-converions\/#%E0%B9%84%E0%B8%A1%E0%B9%88%E0%B9%81%E0%B8%99%E0%B9%88%E0%B9%83%E0%B8%88%E0%B8%A7%E0%B9%88%E0%B8%B2_GA4_%E0%B9%81%E0%B8%A5%E0%B8%B0_Google_Ads_%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B8%84%E0%B8%B8%E0%B8%93%E0%B8%A7%E0%B8%B1%E0%B8%94%E0%B8%9C%E0%B8%A5%E0%B8%96%E0%B8%B9%E0%B8%81%E0%B8%95%E0%B9%89%E0%B8%AD%E0%B8%87%E0%B8%AB%E0%B8%A3%E0%B8%B7%E0%B8%AD%E0%B9%84%E0%B8%A1%E0%B9%88\" >\u0e44\u0e21\u0e48\u0e41\u0e19\u0e48\u0e43\u0e08\u0e27\u0e48\u0e32 GA4 \u0e41\u0e25\u0e30 Google Ads \u0e02\u0e2d\u0e07\u0e04\u0e38\u0e13\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e16\u0e39\u0e01\u0e15\u0e49\u0e2d\u0e07\u0e2b\u0e23\u0e37\u0e2d\u0e44\u0e21\u0e48?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d<\/li>\n\n\n\n<li>\u0e01\u0e32\u0e23\u0e17\u0e33 Attribution<\/li>\n\n\n\n<li>\u0e01\u0e32\u0e23 Optimize Google Ads<\/li>\n\n\n\n<li>\u0e01\u0e32\u0e23\u0e2d\u0e48\u0e32\u0e19 Dashboard \u0e41\u0e25\u0e30 Reporting<\/li>\n<\/ul>\n\n\n\n<p>\u0e42\u0e14\u0e22\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e17\u0e35\u0e21:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paid Media \u0e41\u0e25\u0e30 SEM<\/li>\n\n\n\n<li>Data Analyst<\/li>\n\n\n\n<li>Marketing Manager<\/li>\n<\/ul>\n\n\n\n<p>\u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e19\u0e35\u0e49\u0e08\u0e30\u0e2d\u0e18\u0e34\u0e1a\u0e32\u0e22\u0e27\u0e48\u0e32:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Key Events \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23<\/li>\n\n\n\n<li>\u0e15\u0e48\u0e32\u0e07\u0e08\u0e32\u0e01 Conversions \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23<\/li>\n\n\n\n<li>\u0e17\u0e33\u0e44\u0e21\u0e15\u0e31\u0e27\u0e40\u0e25\u0e02\u0e43\u0e19 GA4 \u0e01\u0e31\u0e1a Google Ads \u0e16\u0e36\u0e07\u0e44\u0e21\u0e48\u0e15\u0e23\u0e07\u0e01\u0e31\u0e19<\/li>\n\n\n\n<li>\u0e41\u0e25\u0e30\u0e17\u0e35\u0e21 Marketing \u0e04\u0e27\u0e23\u0e1b\u0e23\u0e31\u0e1a\u0e15\u0e31\u0e27\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23<\/li>\n<\/ul>\n\n\n\n<p>Google \u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e0a\u0e37\u0e48\u0e2d \u201cConversions\u201d \u0e43\u0e19 GA4 \u0e40\u0e1b\u0e47\u0e19 \u201cKey Events\u201d \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e40\u0e1b\u0e47\u0e19\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e31\u0e49\u0e07\u0e41\u0e15\u0e48\u0e1b\u0e35 2024 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e41\u0e22\u0e01\u0e1a\u0e17\u0e1a\u0e32\u0e17\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e23\u0e30\u0e2b\u0e27\u0e48\u0e32\u0e07 GA4 \u0e41\u0e25\u0e30 Google Ads \u0e43\u0e2b\u0e49\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19\u0e02\u0e36\u0e49\u0e19<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Key Events \u0e43\u0e0a\u0e49\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e43\u0e19 GA4<\/li>\n\n\n\n<li>Conversions \u0e43\u0e19 Google Ads \u0e43\u0e0a\u0e49\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a Optimize \u0e42\u0e06\u0e29\u0e13\u0e32<\/li>\n\n\n\n<li>\u0e15\u0e31\u0e27\u0e40\u0e25\u0e02\u0e23\u0e30\u0e2b\u0e27\u0e48\u0e32\u0e07\u0e2a\u0e2d\u0e07\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21\u0e2d\u0e32\u0e08\u0e44\u0e21\u0e48\u0e40\u0e17\u0e48\u0e32\u0e01\u0e31\u0e19 \u0e40\u0e1e\u0e23\u0e32\u0e30\u0e43\u0e0a\u0e49 Attribution \u0e04\u0e19\u0e25\u0e30\u0e41\u0e1a\u0e1a<\/li>\n\n\n\n<li>\u0e17\u0e35\u0e21 Marketing, Paid Media \u0e41\u0e25\u0e30 Data \u0e15\u0e49\u0e2d\u0e07\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e04\u0e27\u0e32\u0e21\u0e15\u0e48\u0e32\u0e07\u0e19\u0e35\u0e49\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e2d\u0e48\u0e32\u0e19\u0e1c\u0e25\u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d\u0e43\u0e2b\u0e49\u0e16\u0e39\u0e01\u0e15\u0e49\u0e2d\u0e07<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E0%B8%A7%E0%B8%B4%E0%B8%A7%E0%B8%B1%E0%B8%92%E0%B8%99%E0%B8%B2%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%A7%E0%B8%B1%E0%B8%94%E0%B8%9C%E0%B8%A5%E0%B9%83%E0%B8%99_Google_Analytics_%E0%B8%88%E0%B8%B2%E0%B8%81_Goals_%E0%B8%AA%E0%B8%B9%E0%B9%88_Key_Events\"><\/span><strong>\u0e27\u0e34\u0e27\u0e31\u0e12\u0e19\u0e32\u0e01\u0e32\u0e23\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e43\u0e19 Google Analytics: \u0e08\u0e32\u0e01 Goals \u0e2a\u0e39\u0e48 Key Events<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e41\u0e1b\u0e25\u0e07\u0e04\u0e23\u0e31\u0e49\u0e07\u0e19\u0e35\u0e49 \u0e15\u0e49\u0e2d\u0e07\u0e22\u0e49\u0e2d\u0e19\u0e14\u0e39\u0e27\u0e34\u0e27\u0e31\u0e12\u0e19\u0e32\u0e01\u0e32\u0e23\u0e02\u0e2d\u0e07 Google Analytics \u0e01\u0e48\u0e2d\u0e19\u0e04\u0e23\u0e31\u0e1a \u0e43\u0e19\u0e22\u0e38\u0e04\u0e02\u0e2d\u0e07 Universal Analytics (UA) \u0e23\u0e30\u0e1a\u0e1a\u0e43\u0e0a\u0e49 \u201cGoals\u201d \u0e40\u0e1b\u0e47\u0e19\u0e15\u0e31\u0e27\u0e27\u0e31\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e33\u0e40\u0e23\u0e47\u0e08\u0e02\u0e2d\u0e07\u0e40\u0e27\u0e47\u0e1a\u0e44\u0e0b\u0e15\u0e4c \u0e40\u0e0a\u0e48\u0e19:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0e01\u0e32\u0e23\u0e40\u0e02\u0e49\u0e32\u0e2b\u0e19\u0e49\u0e32\u0e02\u0e2d\u0e1a\u0e04\u0e38\u0e13\u0e2b\u0e25\u0e31\u0e07 Submit Form<\/li>\n\n\n\n<li>\u0e01\u0e32\u0e23\u0e2d\u0e22\u0e39\u0e48\u0e1a\u0e19\u0e40\u0e27\u0e47\u0e1a\u0e44\u0e0b\u0e15\u0e4c\u0e40\u0e01\u0e34\u0e19\u0e23\u0e30\u0e22\u0e30\u0e40\u0e27\u0e25\u0e32\u0e17\u0e35\u0e48\u0e01\u0e33\u0e2b\u0e19\u0e14<\/li>\n\n\n\n<li>\u0e01\u0e32\u0e23\u0e40\u0e02\u0e49\u0e32\u0e0a\u0e21\u0e08\u0e33\u0e19\u0e27\u0e19\u0e2b\u0e19\u0e49\u0e32\u0e15\u0e32\u0e21\u0e40\u0e07\u0e37\u0e48\u0e2d\u0e19\u0e44\u0e02<\/li>\n<\/ul>\n\n\n\n<p>\u0e41\u0e15\u0e48\u0e40\u0e21\u0e37\u0e48\u0e2d Google \u0e40\u0e1b\u0e34\u0e14\u0e15\u0e31\u0e27 Google Analytics 4 (GA4) \u0e41\u0e19\u0e27\u0e04\u0e34\u0e14\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e44\u0e14\u0e49\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e44\u0e1b\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19 \u0e40\u0e1e\u0e23\u0e32\u0e30 GA4 \u0e40\u0e1b\u0e47\u0e19\u0e23\u0e30\u0e1a\u0e1a\u0e41\u0e1a\u0e1a Event-based<\/p>\n\n\n\n<p>\u0e2b\u0e21\u0e32\u0e22\u0e04\u0e27\u0e32\u0e21\u0e27\u0e48\u0e32 \u0e17\u0e38\u0e01 Interaction \u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e43\u0e0a\u0e49\u0e08\u0e30\u0e16\u0e39\u0e01\u0e1a\u0e31\u0e19\u0e17\u0e36\u0e01\u0e40\u0e1b\u0e47\u0e19 Event \u0e17\u0e31\u0e49\u0e07\u0e2b\u0e21\u0e14 \u0e40\u0e0a\u0e48\u0e19:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>page_view<\/li>\n\n\n\n<li>scroll<\/li>\n\n\n\n<li>click<\/li>\n\n\n\n<li>begin_checkout<\/li>\n\n\n\n<li>purchase<\/li>\n<\/ul>\n\n\n\n<p>\u0e08\u0e32\u0e01\u0e19\u0e31\u0e49\u0e19 Google \u0e44\u0e14\u0e49\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e0a\u0e37\u0e48\u0e2d \u201cConversions\u201d \u0e43\u0e19 GA4 \u0e40\u0e1b\u0e47\u0e19 \u201cKey Events\u201d \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e40\u0e1b\u0e47\u0e19\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e43\u0e19\u0e1b\u0e35 2024 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e41\u0e22\u0e01\u0e1a\u0e17\u0e1a\u0e32\u0e17\u0e23\u0e30\u0e2b\u0e27\u0e48\u0e32\u0e07:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0e01\u0e32\u0e23\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e43\u0e19 GA4<\/li>\n\n\n\n<li>\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e42\u0e06\u0e29\u0e13\u0e32\u0e43\u0e19 Google Ads<\/li>\n<\/ul>\n\n\n\n<p>\u0e02\u0e48\u0e32\u0e27\u0e14\u0e35\u0e04\u0e37\u0e2d Event \u0e17\u0e35\u0e48\u0e04\u0e38\u0e13\u0e40\u0e04\u0e22 Mark \u0e40\u0e1b\u0e47\u0e19 Conversion \u0e08\u0e30\u0e16\u0e39\u0e01\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e40\u0e1b\u0e47\u0e19 Key Event \u0e42\u0e14\u0e22\u0e2d\u0e31\u0e15\u0e42\u0e19\u0e21\u0e31\u0e15\u0e34 \u0e42\u0e14\u0e22\u0e44\u0e21\u0e48\u0e15\u0e49\u0e2d\u0e07\u0e41\u0e01\u0e49 Tracking \u0e43\u0e2b\u0e21\u0e48<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Events_%E0%B8%84%E0%B8%B7%E0%B8%AD%E0%B8%AD%E0%B8%B0%E0%B9%84%E0%B8%A3%E0%B9%83%E0%B8%99_GA4\"><\/span><strong>Key Events \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23\u0e43\u0e19 GA4?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Key Events \u0e04\u0e37\u0e2d Event \u0e17\u0e35\u0e48\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e23\u0e30\u0e1a\u0e38\u0e27\u0e48\u0e32 \u201c\u0e2a\u0e33\u0e04\u0e31\u0e0d\u201d \u0e15\u0e48\u0e2d\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e17\u0e32\u0e07\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08 \u0e16\u0e49\u0e32\u0e08\u0e30\u0e1e\u0e39\u0e14\u0e43\u0e2b\u0e49\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e07\u0e48\u0e32\u0e22 \u0e04\u0e37\u0e2d \u0e43\u0e19 GA4 \u0e17\u0e38\u0e01\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e04\u0e37\u0e2d Event \u0e41\u0e15\u0e48\u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e17\u0e38\u0e01 Event \u0e17\u0e35\u0e48\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e40\u0e17\u0e48\u0e32\u0e01\u0e31\u0e19 Key Event \u0e04\u0e37\u0e2d Event \u0e17\u0e35\u0e48\u0e2a\u0e30\u0e17\u0e49\u0e2d\u0e19 Business Outcome \u0e08\u0e23\u0e34\u0e07<\/p>\n\n\n\n<p>\u0e15\u0e31\u0e27\u0e2d\u0e22\u0e48\u0e32\u0e07 Key Events \u0e17\u0e35\u0e48\u0e1e\u0e1a\u0e1a\u0e48\u0e2d\u0e22:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>purchase<\/li>\n\n\n\n<li>generate_lead<\/li>\n\n\n\n<li>request_demo<\/li>\n\n\n\n<li>begin_checkout<\/li>\n\n\n\n<li>sign_up<\/li>\n\n\n\n<li>subscribe_newsletter<\/li>\n<\/ul>\n\n\n\n<p>\u0e2b\u0e23\u0e37\u0e2d\u0e43\u0e19\u0e1a\u0e32\u0e07\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e2d\u0e32\u0e08\u0e23\u0e27\u0e21\u0e16\u0e36\u0e07:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 Whitepaper<\/li>\n\n\n\n<li>\u0e25\u0e07\u0e17\u0e30\u0e40\u0e1a\u0e35\u0e22\u0e19 Webinar<\/li>\n\n\n\n<li>\u0e01\u0e14\u0e1b\u0e38\u0e48\u0e21 Contact Sales<\/li>\n<\/ul>\n\n\n\n<p>\u0e2a\u0e34\u0e48\u0e07\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e04\u0e37\u0e2d Key Events \u0e44\u0e21\u0e48\u0e44\u0e14\u0e49\u0e21\u0e35\u0e44\u0e27\u0e49\u0e41\u0e04\u0e48 \u201c\u0e19\u0e31\u0e1a Conversion\u201d \u0e41\u0e15\u0e48\u0e21\u0e35\u0e44\u0e27\u0e49\u0e40\u0e1e\u0e37\u0e48\u0e2d:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c Funnel<\/li>\n\n\n\n<li>\u0e17\u0e33 Audience Segmentation<\/li>\n\n\n\n<li>\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e1c\u0e39\u0e49\u0e43\u0e0a\u0e49<\/li>\n\n\n\n<li>\u0e27\u0e31\u0e14\u0e1b\u0e23\u0e30\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e20\u0e32\u0e1e Website Journey<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E0%B8%97%E0%B8%B3%E0%B9%84%E0%B8%A1_Google_%E0%B8%96%E0%B8%B6%E0%B8%87%E0%B9%80%E0%B8%9B%E0%B8%A5%E0%B8%B5%E0%B9%88%E0%B8%A2%E0%B8%99%E0%B8%88%E0%B8%B2%E0%B8%81_Conversions_%E0%B9%80%E0%B8%9B%E0%B9%87%E0%B8%99_Key_Events\"><\/span><strong>\u0e17\u0e33\u0e44\u0e21 Google \u0e16\u0e36\u0e07\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e08\u0e32\u0e01 Conversions \u0e40\u0e1b\u0e47\u0e19 Key Events<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0e40\u0e2b\u0e15\u0e38\u0e1c\u0e25\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e41\u0e1b\u0e25\u0e07\u0e04\u0e23\u0e31\u0e49\u0e07\u0e19\u0e35\u0e49 \u0e04\u0e37\u0e2d Google \u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e25\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e31\u0e1a\u0e2a\u0e19\u0e23\u0e30\u0e2b\u0e27\u0e48\u0e32\u0e07 GA4 \u0e41\u0e25\u0e30 Google Ads \u0e17\u0e35\u0e48\u0e1c\u0e48\u0e32\u0e19\u0e21\u0e32 \u0e2b\u0e25\u0e32\u0e22\u0e17\u0e35\u0e21\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e27\u0e48\u0e32 \u201cConversions\u201d \u0e43\u0e19\u0e17\u0e31\u0e49\u0e07\u0e2a\u0e2d\u0e07\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21\u0e04\u0e37\u0e2d\u0e2a\u0e34\u0e48\u0e07\u0e40\u0e14\u0e35\u0e22\u0e27\u0e01\u0e31\u0e19 \u0e17\u0e31\u0e49\u0e07\u0e17\u0e35\u0e48\u0e08\u0e23\u0e34\u0e07\u0e41\u0e25\u0e49\u0e27\u0e23\u0e30\u0e1a\u0e1a Attribution \u0e41\u0e25\u0e30\u0e27\u0e34\u0e18\u0e35\u0e04\u0e33\u0e19\u0e27\u0e13\u0e41\u0e15\u0e01\u0e15\u0e48\u0e32\u0e07\u0e01\u0e31\u0e19\u0e42\u0e14\u0e22\u0e2a\u0e34\u0e49\u0e19\u0e40\u0e0a\u0e34\u0e07 \u0e15\u0e31\u0e27\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e40\u0e0a\u0e48\u0e19:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GA4 \u0e40\u0e19\u0e49\u0e19 User-based Attribution<\/li>\n\n\n\n<li>Google Ads \u0e40\u0e19\u0e49\u0e19 Ad Click Attribution \u0e1c\u0e48\u0e32\u0e19 GCLID<\/li>\n<\/ul>\n\n\n\n<p>\u0e08\u0e36\u0e07\u0e40\u0e1b\u0e47\u0e19\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e1b\u0e01\u0e15\u0e34\u0e17\u0e35\u0e48\u0e15\u0e31\u0e27\u0e40\u0e25\u0e02 Conversion \u0e23\u0e30\u0e2b\u0e27\u0e48\u0e32\u0e07\u0e2a\u0e2d\u0e07\u0e23\u0e30\u0e1a\u0e1a\u0e08\u0e30\u0e44\u0e21\u0e48\u0e40\u0e17\u0e48\u0e32\u0e01\u0e31\u0e19<\/p>\n\n\n\n<p>Google \u0e08\u0e36\u0e07\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e0a\u0e37\u0e48\u0e2d <strong>\u201cConversions\u201d<\/strong> \u0e43\u0e19 GA4 \u0e40\u0e1b\u0e47\u0e19 <strong>\u201cKey Events\u201d<\/strong> \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e41\u0e22\u0e01\u0e1a\u0e17\u0e1a\u0e32\u0e17\u0e43\u0e2b\u0e49\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19\u0e27\u0e48\u0e32:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GA4 \u0e43\u0e0a\u0e49\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e1c\u0e39\u0e49\u0e43\u0e0a\u0e49<\/li>\n\n\n\n<li>Google Ads \u0e43\u0e0a\u0e49\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e41\u0e25\u0e30 Optimize \u0e42\u0e06\u0e29\u0e13\u0e32<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Events_vs_Conversions_%E0%B8%95%E0%B9%88%E0%B8%B2%E0%B8%87%E0%B8%81%E0%B8%B1%E0%B8%99%E0%B8%AD%E0%B8%A2%E0%B9%88%E0%B8%B2%E0%B8%87%E0%B9%84%E0%B8%A3\"><\/span><strong>Key Events vs Conversions \u0e15\u0e48\u0e32\u0e07\u0e01\u0e31\u0e19\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0e41\u0e21\u0e49\u0e17\u0e31\u0e49\u0e07 GA4 \u0e41\u0e25\u0e30 Google Ads \u0e08\u0e30\u0e43\u0e0a\u0e49\u0e04\u0e33\u0e27\u0e48\u0e32 \u201cConversion\u201d \u0e40\u0e2b\u0e21\u0e37\u0e2d\u0e19\u0e01\u0e31\u0e19\u0e43\u0e19\u0e2d\u0e14\u0e35\u0e15 \u0e41\u0e15\u0e48\u0e08\u0e23\u0e34\u0e07\u0e46 \u0e41\u0e25\u0e49\u0e27\u0e17\u0e31\u0e49\u0e07\u0e2a\u0e2d\u0e07\u0e23\u0e30\u0e1a\u0e1a\u0e21\u0e35\u0e2b\u0e19\u0e49\u0e32\u0e17\u0e35\u0e48\u0e41\u0e25\u0e30\u0e27\u0e34\u0e18\u0e35\u0e04\u0e33\u0e19\u0e27\u0e13\u0e15\u0e48\u0e32\u0e07\u0e01\u0e31\u0e19\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table class=\"has-ast-global-color-5-color has-text-color has-background has-link-color has-fixed-layout\" style=\"background:linear-gradient(135deg,rgb(6,147,227) 72%,rgb(155,81,224) 96%)\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>Topic<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Key Events (GA4)<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Conversions (Google Ads)<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">Purpose<\/td><td class=\"has-text-align-center\" data-align=\"center\">Behavioral Analytics<\/td><td class=\"has-text-align-center\" data-align=\"center\">Ad Optimization<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Platform<\/td><td class=\"has-text-align-center\" data-align=\"center\">GA4<\/td><td class=\"has-text-align-center\" data-align=\"center\">Google Ads<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Attribution<\/td><td class=\"has-text-align-center\" data-align=\"center\">User-based<\/td><td class=\"has-text-align-center\" data-align=\"center\">Click-based<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Main Identifier<\/td><td class=\"has-text-align-center\" data-align=\"center\">user_pseudo_id<\/td><td class=\"has-text-align-center\" data-align=\"center\">GCLID<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Primary Use<\/td><td class=\"has-text-align-center\" data-align=\"center\">Reporting &amp; Analysis<\/td><td class=\"has-text-align-center\" data-align=\"center\">Smart Bidding<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">KPI Focus<\/td><td class=\"has-text-align-center\" data-align=\"center\">Engagement &amp; Funnel<\/td><td class=\"has-text-align-center\" data-align=\"center\">CPA \/ ROAS<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E0%B8%97%E0%B8%B3%E0%B9%84%E0%B8%A1%E0%B8%95%E0%B8%B1%E0%B8%A7%E0%B9%80%E0%B8%A5%E0%B8%82%E0%B9%83%E0%B8%99_GA4_%E0%B8%81%E0%B8%B1%E0%B8%9A_Google_Ads_%E0%B8%96%E0%B8%B6%E0%B8%87%E0%B9%84%E0%B8%A1%E0%B9%88%E0%B9%80%E0%B8%97%E0%B9%88%E0%B8%B2%E0%B8%81%E0%B8%B1%E0%B8%99\"><\/span><strong>\u0e17\u0e33\u0e44\u0e21\u0e15\u0e31\u0e27\u0e40\u0e25\u0e02\u0e43\u0e19 GA4 \u0e01\u0e31\u0e1a Google Ads \u0e16\u0e36\u0e07\u0e44\u0e21\u0e48\u0e40\u0e17\u0e48\u0e32\u0e01\u0e31\u0e19?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0e19\u0e35\u0e48\u0e04\u0e37\u0e2d\u0e2b\u0e19\u0e36\u0e48\u0e07\u0e43\u0e19\u0e04\u0e33\u0e16\u0e32\u0e21\u0e17\u0e35\u0e48\u0e17\u0e35\u0e21 Marketing \u0e41\u0e25\u0e30 Data \u0e40\u0e08\u0e2d\u0e1a\u0e48\u0e2d\u0e22\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14<\/p>\n\n\n\n<p>\u0e41\u0e21\u0e49\u0e08\u0e30\u0e43\u0e0a\u0e49 Event \u0e40\u0e14\u0e35\u0e22\u0e27\u0e01\u0e31\u0e19 \u0e40\u0e0a\u0e48\u0e19 purchase \u0e2b\u0e23\u0e37\u0e2d generate_lead \u0e41\u0e15\u0e48\u0e15\u0e31\u0e27\u0e40\u0e25\u0e02\u0e23\u0e30\u0e2b\u0e27\u0e48\u0e32\u0e07 GA4 \u0e41\u0e25\u0e30 Google Ads \u0e21\u0e31\u0e01\u0e44\u0e21\u0e48\u0e40\u0e17\u0e48\u0e32\u0e01\u0e31\u0e19 \u0e40\u0e1e\u0e23\u0e32\u0e30\u0e17\u0e31\u0e49\u0e07\u0e2a\u0e2d\u0e07\u0e23\u0e30\u0e1a\u0e1a\u0e43\u0e0a\u0e49\u0e27\u0e34\u0e18\u0e35 Attribution \u0e15\u0e48\u0e32\u0e07\u0e01\u0e31\u0e19<\/p>\n\n\n\n<p>\u0e15\u0e31\u0e27\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e04\u0e27\u0e32\u0e21\u0e41\u0e15\u0e01\u0e15\u0e48\u0e32\u0e07\u0e17\u0e35\u0e48\u0e2a\u0e33\u0e04\u0e31\u0e0d:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversion Window \u0e15\u0e48\u0e32\u0e07\u0e01\u0e31\u0e19<\/li>\n\n\n\n<li>Attribution Model \u0e15\u0e48\u0e32\u0e07\u0e01\u0e31\u0e19<\/li>\n\n\n\n<li>Identity Resolution \u0e04\u0e19\u0e25\u0e30\u0e23\u0e30\u0e1a\u0e1a<\/li>\n\n\n\n<li>Session Logic \u0e15\u0e48\u0e32\u0e07\u0e01\u0e31\u0e19<\/li>\n\n\n\n<li>Time Zone \u0e2d\u0e32\u0e08\u0e15\u0e48\u0e32\u0e07\u0e01\u0e31\u0e19<\/li>\n\n\n\n<li>Ad Blocker \u0e41\u0e25\u0e30 Consent Mode \u0e2a\u0e48\u0e07\u0e1c\u0e25\u0e44\u0e21\u0e48\u0e40\u0e17\u0e48\u0e32\u0e01\u0e31\u0e19<\/li>\n<\/ul>\n\n\n\n<p>\u0e14\u0e31\u0e07\u0e19\u0e31\u0e49\u0e19 \u0e01\u0e32\u0e23\u0e1e\u0e22\u0e32\u0e22\u0e32\u0e21 Compare \u0e15\u0e31\u0e27\u0e40\u0e25\u0e02\u0e41\u0e1a\u0e1a 1:1 \u0e08\u0e36\u0e07\u0e2d\u0e32\u0e08\u0e17\u0e33\u0e43\u0e2b\u0e49\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e1c\u0e34\u0e14\u0e44\u0e14\u0e49<\/p>\n\n\n\n<p>\u0e2a\u0e34\u0e48\u0e07\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e04\u0e37\u0e2d:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0e43\u0e0a\u0e49 GA4 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08 User Journey<\/li>\n\n\n\n<li>\u0e43\u0e0a\u0e49 Google Ads \u0e40\u0e1e\u0e37\u0e48\u0e2d Optimize Media Performance<\/li>\n<\/ul>\n\n\n\n<p>\u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e43\u0e0a\u0e49\u0e17\u0e31\u0e49\u0e07\u0e2a\u0e2d\u0e07\u0e23\u0e30\u0e1a\u0e1a\u0e41\u0e17\u0e19\u0e01\u0e31\u0e19<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E0%B8%AA%E0%B8%B3%E0%B8%AB%E0%B8%A3%E0%B8%B1%E0%B8%9A_Paid_Media_%E0%B9%81%E0%B8%A5%E0%B8%B0_SEM_Specialist_%E0%B8%AA%E0%B8%B4%E0%B9%88%E0%B8%87%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%95%E0%B9%89%E0%B8%AD%E0%B8%87%E0%B8%95%E0%B8%A3%E0%B8%A7%E0%B8%88%E0%B8%AA%E0%B8%AD%E0%B8%9A%E0%B8%97%E0%B8%B1%E0%B8%99%E0%B8%97%E0%B8%B5\"><\/span><strong>\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a Paid Media \u0e41\u0e25\u0e30 SEM Specialist: \u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e15\u0e49\u0e2d\u0e07\u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a\u0e17\u0e31\u0e19\u0e17\u0e35<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0e2b\u0e32\u0e01 Conversion Setup \u0e44\u0e21\u0e48\u0e16\u0e39\u0e01\u0e15\u0e49\u0e2d\u0e07 Smart Bidding \u0e08\u0e30 Optimize \u0e1a\u0e19\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e17\u0e35\u0e48\u0e1c\u0e34\u0e14 \u0e41\u0e25\u0e30\u0e2a\u0e48\u0e07\u0e1c\u0e25\u0e42\u0e14\u0e22\u0e15\u0e23\u0e07\u0e15\u0e48\u0e2d CPA \u0e41\u0e25\u0e30 ROAS \u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e04\u0e27\u0e23\u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a\u0e17\u0e31\u0e19\u0e17\u0e35:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E0%B8%95%E0%B8%A3%E0%B8%A7%E0%B8%88%E0%B8%AA%E0%B8%AD%E0%B8%9A_Conversion_Actions_%E0%B9%83%E0%B8%99_Google_Ads\"><\/span><strong>1. \u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a Conversion Actions \u0e43\u0e19 Google Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0e44\u0e1b\u0e17\u0e35\u0e48:<br>Goals \u2192 Conversions \u2192 Summary<\/p>\n\n\n\n<p>\u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a\u0e27\u0e48\u0e32 Conversion Actions \u0e17\u0e35\u0e48\u0e43\u0e0a\u0e49\u0e2d\u0e22\u0e39\u0e48:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Import \u0e21\u0e32\u0e08\u0e32\u0e01 Key Events \u0e17\u0e35\u0e48\u0e16\u0e39\u0e01\u0e15\u0e49\u0e2d\u0e07\u0e2b\u0e23\u0e37\u0e2d\u0e44\u0e21\u0e48<\/li>\n\n\n\n<li>\u0e16\u0e39\u0e01 Set \u0e40\u0e1b\u0e47\u0e19 Primary \u0e2b\u0e23\u0e37\u0e2d Secondary \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e40\u0e2b\u0e21\u0e32\u0e30\u0e2a\u0e21\u0e2b\u0e23\u0e37\u0e2d\u0e44\u0e21\u0e48<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E0%B8%95%E0%B8%A3%E0%B8%A7%E0%B8%88%E0%B8%AA%E0%B8%AD%E0%B8%9A_Conversion_Counting_Method\"><\/span><strong>2. \u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a Conversion Counting Method<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0e15\u0e31\u0e27\u0e2d\u0e22\u0e48\u0e32\u0e07:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lead Form \u2192 \u0e04\u0e27\u0e23\u0e43\u0e0a\u0e49 \u201cOne\u201d<\/li>\n\n\n\n<li>E-commerce Purchase \u2192 \u0e04\u0e27\u0e23\u0e43\u0e0a\u0e49 \u201cEvery\u201d<\/li>\n<\/ul>\n\n\n\n<p>\u0e2b\u0e32\u0e01\u0e15\u0e31\u0e49\u0e07\u0e1c\u0e34\u0e14 \u0e15\u0e31\u0e27\u0e40\u0e25\u0e02 CPA \u0e41\u0e25\u0e30 ROAS \u0e2d\u0e32\u0e08\u0e1c\u0e34\u0e14\u0e40\u0e1e\u0e35\u0e49\u0e22\u0e19\u0e17\u0e31\u0e19\u0e17\u0e35<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E0%B8%95%E0%B8%A3%E0%B8%A7%E0%B8%88%E0%B8%AA%E0%B8%AD%E0%B8%9A%E0%B8%A7%E0%B9%88%E0%B8%B2_Import_Event_%E0%B8%A1%E0%B8%B2%E0%B8%81%E0%B9%80%E0%B8%81%E0%B8%B4%E0%B8%99%E0%B9%84%E0%B8%9B%E0%B8%AB%E0%B8%A3%E0%B8%B7%E0%B8%AD%E0%B9%84%E0%B8%A1%E0%B9%88\"><\/span><strong>3. \u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a\u0e27\u0e48\u0e32 Import Event \u0e21\u0e32\u0e01\u0e40\u0e01\u0e34\u0e19\u0e44\u0e1b\u0e2b\u0e23\u0e37\u0e2d\u0e44\u0e21\u0e48<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0e2b\u0e25\u0e32\u0e22\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23 Import \u0e17\u0e38\u0e01 Key Events \u0e40\u0e02\u0e49\u0e32 Google Ads \u0e08\u0e19\u0e23\u0e30\u0e1a\u0e1a\u0e44\u0e21\u0e48\u0e23\u0e39\u0e49\u0e27\u0e48\u0e32\u0e2d\u0e30\u0e44\u0e23\u0e04\u0e37\u0e2d Business Outcome \u0e17\u0e35\u0e48\u0e41\u0e17\u0e49\u0e08\u0e23\u0e34\u0e07<\/p>\n\n\n\n<p>\u0e2a\u0e34\u0e48\u0e07\u0e19\u0e35\u0e49\u0e17\u0e33\u0e43\u0e2b\u0e49 Smart Bidding Optimize \u0e1c\u0e34\u0e14\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e44\u0e14\u0e49\u0e07\u0e48\u0e32\u0e22\u0e21\u0e32\u0e01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Insight_%E0%B8%88%E0%B8%B2%E0%B8%81%E0%B8%97%E0%B8%B5%E0%B8%A1_Predictive\"><\/span><strong>Insight \u0e08\u0e32\u0e01\u0e17\u0e35\u0e21 Predictive<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0e43\u0e19\u0e2b\u0e25\u0e32\u0e22\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23 \u0e1b\u0e31\u0e0d\u0e2b\u0e32\u0e2b\u0e25\u0e31\u0e01\u0e44\u0e21\u0e48\u0e44\u0e14\u0e49\u0e40\u0e01\u0e34\u0e14\u0e08\u0e32\u0e01\u0e01\u0e32\u0e23 Setup Tracking \u0e1c\u0e34\u0e14 \u0e41\u0e15\u0e48\u0e40\u0e01\u0e34\u0e14\u0e08\u0e32\u0e01\u0e01\u0e32\u0e23\u0e40\u0e25\u0e37\u0e2d\u0e01 Conversion \u0e17\u0e35\u0e48\u0e44\u0e21\u0e48\u0e40\u0e2b\u0e21\u0e32\u0e30\u0e01\u0e31\u0e1a Objective \u0e02\u0e2d\u0e07\u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d \u0e15\u0e31\u0e27\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e17\u0e35\u0e48\u0e1e\u0e1a\u0e1a\u0e48\u0e2d\u0e22\u0e04\u0e37\u0e2d:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Import \u0e17\u0e38\u0e01 Key Events \u0e40\u0e02\u0e49\u0e32 Google Ads<\/li>\n\n\n\n<li>\u0e43\u0e0a\u0e49 Micro Conversion \u0e40\u0e1b\u0e47\u0e19 Primary Conversion<\/li>\n\n\n\n<li>\u0e44\u0e21\u0e48\u0e41\u0e22\u0e01 Lead Quality \u0e2d\u0e2d\u0e01\u0e08\u0e32\u0e01 Form Submission<\/li>\n<\/ul>\n\n\n\n<p>\u0e2a\u0e34\u0e48\u0e07\u0e40\u0e2b\u0e25\u0e48\u0e32\u0e19\u0e35\u0e49\u0e17\u0e33\u0e43\u0e2b\u0e49 Smart Bidding Optimize \u0e1a\u0e19\u0e2a\u0e31\u0e0d\u0e0d\u0e32\u0e13\u0e17\u0e35\u0e48\u0e1c\u0e34\u0e14 \u0e41\u0e25\u0e30\u0e2a\u0e48\u0e07\u0e1c\u0e25\u0e15\u0e48\u0e2d CPA \u0e41\u0e25\u0e30 ROAS \u0e42\u0e14\u0e22\u0e15\u0e23\u0e07<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E0%B8%AA%E0%B8%B3%E0%B8%AB%E0%B8%A3%E0%B8%B1%E0%B8%9A_Data_Analyst_%E0%B8%A7%E0%B8%B4%E0%B8%98%E0%B8%B5%E0%B8%88%E0%B8%B1%E0%B8%94%E0%B8%81%E0%B8%B2%E0%B8%A3_Key_Events_%E0%B9%83%E0%B8%99_GA4\"><\/span><strong>\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a Data Analyst: \u0e27\u0e34\u0e18\u0e35\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23 Key Events \u0e43\u0e19 GA4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E0%B8%95%E0%B8%A3%E0%B8%A7%E0%B8%88%E0%B8%AA%E0%B8%AD%E0%B8%9A%E0%B8%A7%E0%B9%88%E0%B8%B2_Event_%E0%B8%AA%E0%B8%B3%E0%B8%84%E0%B8%B1%E0%B8%8D%E0%B8%96%E0%B8%B9%E0%B8%81_Mark_%E0%B9%80%E0%B8%9B%E0%B9%87%E0%B8%99_Key_Event_%E0%B9%81%E0%B8%A5%E0%B9%89%E0%B8%A7%E0%B8%AB%E0%B8%A3%E0%B8%B7%E0%B8%AD%E0%B8%A2%E0%B8%B1%E0%B8%87\"><\/span><strong>1. \u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a\u0e27\u0e48\u0e32 Event \u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e16\u0e39\u0e01 Mark \u0e40\u0e1b\u0e47\u0e19 Key Event \u0e41\u0e25\u0e49\u0e27\u0e2b\u0e23\u0e37\u0e2d\u0e22\u0e31\u0e07<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0e44\u0e1b\u0e17\u0e35\u0e48:<br>Admin \u2192 Key Events<\/p>\n\n\n\n<p>Event \u0e17\u0e35\u0e48\u0e04\u0e27\u0e23\u0e1e\u0e34\u0e08\u0e32\u0e23\u0e13\u0e32:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>purchase<\/li>\n\n\n\n<li>generate_lead<\/li>\n\n\n\n<li>begin_checkout<\/li>\n\n\n\n<li>request_demo<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E0%B8%95%E0%B8%A3%E0%B8%A7%E0%B8%88%E0%B8%AA%E0%B8%AD%E0%B8%9A_Naming_Convention\"><\/span><strong>2. \u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a Naming Convention<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0e0a\u0e37\u0e48\u0e2d Event \u0e15\u0e49\u0e2d\u0e07\u0e15\u0e23\u0e07\u0e01\u0e31\u0e19\u0e17\u0e38\u0e01\u0e08\u0e38\u0e14:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GTM<\/li>\n\n\n\n<li>Data Layer<\/li>\n\n\n\n<li>GA4<\/li>\n\n\n\n<li>BigQuery<\/li>\n<\/ul>\n\n\n\n<p>\u0e40\u0e1e\u0e23\u0e32\u0e30\u0e41\u0e21\u0e49\u0e15\u0e31\u0e27\u0e2d\u0e31\u0e01\u0e29\u0e23\u0e40\u0e25\u0e47\u0e01\u0e43\u0e2b\u0e0d\u0e48\u0e15\u0e48\u0e32\u0e07\u0e01\u0e31\u0e19 \u0e23\u0e30\u0e1a\u0e1a\u0e08\u0e30\u0e21\u0e2d\u0e07\u0e40\u0e1b\u0e47\u0e19\u0e04\u0e19\u0e25\u0e30 Event \u0e17\u0e31\u0e19\u0e17\u0e35<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E0%B8%95%E0%B8%A3%E0%B8%A7%E0%B8%88%E0%B8%AA%E0%B8%AD%E0%B8%9A_Google_Ads_Link_%E0%B9%81%E0%B8%A5%E0%B8%B0_Auto-tagging\"><\/span><strong>3. \u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a Google Ads Link \u0e41\u0e25\u0e30 Auto-tagging<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0e2b\u0e32\u0e01\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21 GA4 \u0e01\u0e31\u0e1a Google Ads \u0e41\u0e25\u0e49\u0e27 \u0e23\u0e30\u0e1a\u0e1a\u0e08\u0e30\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e19\u0e33 Key Events \u0e44\u0e1b\u0e43\u0e0a\u0e49\u0e40\u0e1b\u0e47\u0e19 Conversion Actions \u0e44\u0e14\u0e49\u0e17\u0e31\u0e19\u0e17\u0e35<\/p>\n\n\n\n<p>\u0e04\u0e27\u0e23\u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a\u0e27\u0e48\u0e32:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads Link \u0e40\u0e1b\u0e34\u0e14\u0e2d\u0e22\u0e39\u0e48<\/li>\n\n\n\n<li>Auto-tagging \u0e40\u0e1b\u0e34\u0e14\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19<\/li>\n\n\n\n<li>Attribution Settings \u0e16\u0e39\u0e01\u0e15\u0e49\u0e2d\u0e07<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E0%B8%95%E0%B8%A3%E0%B8%A7%E0%B8%88%E0%B8%AA%E0%B8%AD%E0%B8%9A_BigQuery_Export\"><\/span><strong>4. \u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a BigQuery Export<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e17\u0e35\u0e48\u0e43\u0e0a\u0e49 BigQuery:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Key Events \u0e22\u0e31\u0e07 Export \u0e44\u0e14\u0e49\u0e15\u0e32\u0e21\u0e1b\u0e01\u0e15\u0e34<\/li>\n\n\n\n<li>Historical Data \u0e22\u0e31\u0e07\u0e04\u0e07\u0e2d\u0e22\u0e39\u0e48\u0e04\u0e23\u0e1a<\/li>\n\n\n\n<li>Schema \u0e2b\u0e25\u0e31\u0e01\u0e22\u0e31\u0e07\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19\u0e44\u0e14\u0e49\u0e40\u0e2b\u0e21\u0e37\u0e2d\u0e19\u0e40\u0e14\u0e34\u0e21<\/li>\n<\/ul>\n\n\n\n<p>\u0e08\u0e36\u0e07\u0e44\u0e21\u0e48\u0e08\u0e33\u0e40\u0e1b\u0e47\u0e19\u0e15\u0e49\u0e2d\u0e07\u0e1b\u0e23\u0e31\u0e1a Pipeline \u0e43\u0e2b\u0e21\u0e48\u0e17\u0e31\u0e49\u0e07\u0e2b\u0e21\u0e14<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E0%B8%AA%E0%B8%B3%E0%B8%AB%E0%B8%A3%E0%B8%B1%E0%B8%9A_Marketing_Manager_%E0%B8%AA%E0%B8%B4%E0%B9%88%E0%B8%87%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%95%E0%B9%89%E0%B8%AD%E0%B8%87%E0%B9%80%E0%B8%82%E0%B9%89%E0%B8%B2%E0%B9%83%E0%B8%88%E0%B9%80%E0%B8%9E%E0%B8%B7%E0%B9%88%E0%B8%AD_Oversee_%E0%B8%97%E0%B8%B5%E0%B8%A1\"><\/span><strong>\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a Marketing Manager: \u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e15\u0e49\u0e2d\u0e07\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e40\u0e1e\u0e37\u0e48\u0e2d Oversee \u0e17\u0e35\u0e21<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0e43\u0e19\u0e23\u0e30\u0e14\u0e31\u0e1a Management \u0e2a\u0e34\u0e48\u0e07\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e01\u0e32\u0e23 Setup \u0e40\u0e2d\u0e07 \u0e41\u0e15\u0e48\u0e04\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e15\u0e31\u0e49\u0e07\u0e04\u0e33\u0e16\u0e32\u0e21\u0e43\u0e2b\u0e49\u0e16\u0e39\u0e01\u0e15\u0e49\u0e2d\u0e07<\/p>\n\n\n\n<p>\u0e15\u0e31\u0e27\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e04\u0e33\u0e16\u0e32\u0e21\u0e17\u0e35\u0e48\u0e04\u0e27\u0e23\u0e16\u0e32\u0e21\u0e17\u0e35\u0e21:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Key Events \u0e17\u0e35\u0e48 Track \u0e2d\u0e22\u0e39\u0e48\u0e2a\u0e30\u0e17\u0e49\u0e2d\u0e19 Business Goal \u0e08\u0e23\u0e34\u0e07\u0e2b\u0e23\u0e37\u0e2d\u0e44\u0e21\u0e48?<\/li>\n\n\n\n<li>Conversion \u0e17\u0e35\u0e48\u0e43\u0e0a\u0e49 Optimize Ads \u0e04\u0e37\u0e2d Conversion \u0e17\u0e35\u0e48\u0e21\u0e35 Business Value \u0e08\u0e23\u0e34\u0e07\u0e2b\u0e23\u0e37\u0e2d\u0e40\u0e1b\u0e25\u0e48\u0e32?<\/li>\n\n\n\n<li>\u0e17\u0e35\u0e21\u0e01\u0e33\u0e25\u0e31\u0e07\u0e14\u0e39\u0e15\u0e31\u0e27\u0e40\u0e25\u0e02\u0e08\u0e32\u0e01 GA4 \u0e2b\u0e23\u0e37\u0e2d Google Ads?<\/li>\n\n\n\n<li>Attribution Model \u0e17\u0e35\u0e48\u0e43\u0e0a\u0e49\u0e2d\u0e22\u0e39\u0e48\u0e40\u0e2b\u0e21\u0e32\u0e30\u0e01\u0e31\u0e1a Business \u0e2b\u0e23\u0e37\u0e2d\u0e44\u0e21\u0e48?<\/li>\n\n\n\n<li>Dashboard \u0e17\u0e35\u0e48\u0e43\u0e0a\u0e49\u0e2d\u0e49\u0e32\u0e07\u0e2d\u0e34\u0e07 KPI \u0e16\u0e39\u0e01\u0e2d\u0e2d\u0e01\u0e41\u0e1a\u0e1a\u0e16\u0e39\u0e01\u0e15\u0e49\u0e2d\u0e07\u0e2b\u0e23\u0e37\u0e2d\u0e22\u0e31\u0e07?<\/li>\n<\/ul>\n\n\n\n<p>\u0e40\u0e21\u0e37\u0e48\u0e2d\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e04\u0e27\u0e32\u0e21\u0e15\u0e48\u0e32\u0e07\u0e23\u0e30\u0e2b\u0e27\u0e48\u0e32\u0e07 Key Events \u0e41\u0e25\u0e30 Conversions \u0e41\u0e25\u0e49\u0e27 \u0e01\u0e32\u0e23\u0e2d\u0e48\u0e32\u0e19 Report \u0e41\u0e25\u0e30\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08\u0e40\u0e0a\u0e34\u0e07\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e08\u0e30\u0e41\u0e21\u0e48\u0e19\u0e22\u0e33\u0e02\u0e36\u0e49\u0e19\u0e21\u0e32\u0e01<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Mistakes_%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%97%E0%B8%B5%E0%B8%A1_Marketing_%E0%B8%A1%E0%B8%B1%E0%B8%81%E0%B8%97%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%9A_GA4_Key_Events\"><\/span><strong>5 Mistakes \u0e17\u0e35\u0e48\u0e17\u0e35\u0e21 Marketing \u0e21\u0e31\u0e01\u0e17\u0e33\u0e01\u0e31\u0e1a GA4 Key Events<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0e19\u0e35\u0e48\u0e04\u0e37\u0e2d\u0e02\u0e49\u0e2d\u0e1c\u0e34\u0e14\u0e1e\u0e25\u0e32\u0e14\u0e17\u0e35\u0e48\u0e1e\u0e1a\u0e44\u0e14\u0e49\u0e1a\u0e48\u0e2d\u0e22\u0e43\u0e19\u0e2b\u0e25\u0e32\u0e22\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23 \u0e41\u0e25\u0e30\u0e21\u0e31\u0e01\u0e2a\u0e48\u0e07\u0e1c\u0e25\u0e15\u0e48\u0e2d\u0e04\u0e38\u0e13\u0e20\u0e32\u0e1e\u0e02\u0e2d\u0e07\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e42\u0e14\u0e22\u0e15\u0e23\u0e07<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mistake_1_Mark_%E0%B8%97%E0%B8%B8%E0%B8%81_Event_%E0%B9%80%E0%B8%9B%E0%B9%87%E0%B8%99_Key_Event\"><\/span><strong>Mistake #1: Mark \u0e17\u0e38\u0e01 Event \u0e40\u0e1b\u0e47\u0e19 Key Event<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0e2b\u0e25\u0e32\u0e22\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23 Mark Event \u0e08\u0e33\u0e19\u0e27\u0e19\u0e21\u0e32\u0e01\u0e40\u0e01\u0e34\u0e19\u0e44\u0e1b\u0e08\u0e19 Report \u0e40\u0e15\u0e47\u0e21\u0e44\u0e1b\u0e14\u0e49\u0e27\u0e22\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e17\u0e35\u0e48\u0e44\u0e21\u0e48\u0e08\u0e33\u0e40\u0e1b\u0e47\u0e19 Key Event \u0e04\u0e27\u0e23\u0e40\u0e1b\u0e47\u0e19\u0e40\u0e09\u0e1e\u0e32\u0e30 Event \u0e17\u0e35\u0e48\u0e2a\u0e30\u0e17\u0e49\u0e2d\u0e19 Business Outcome \u0e08\u0e23\u0e34\u0e07 \u0e40\u0e0a\u0e48\u0e19:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Purchase<\/li>\n\n\n\n<li>Qualified Lead<\/li>\n\n\n\n<li>Demo Request<\/li>\n<\/ul>\n\n\n\n<p>\u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e17\u0e38\u0e01 Interaction \u0e1a\u0e19\u0e40\u0e27\u0e47\u0e1a\u0e44\u0e0b\u0e15\u0e4c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mistake_2_%E0%B9%83%E0%B8%8A%E0%B9%89_Key_Events_%E0%B9%80%E0%B8%94%E0%B8%B5%E0%B8%A2%E0%B8%A7%E0%B8%81%E0%B8%B1%E0%B8%99%E0%B8%97%E0%B8%B8%E0%B8%81%E0%B9%81%E0%B8%84%E0%B8%A1%E0%B9%80%E0%B8%9B%E0%B8%8D\"><\/span><strong>Mistake #2: \u0e43\u0e0a\u0e49 Key Events \u0e40\u0e14\u0e35\u0e22\u0e27\u0e01\u0e31\u0e19\u0e17\u0e38\u0e01\u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lead Form \u0e17\u0e38\u0e01\u0e1b\u0e23\u0e30\u0e40\u0e20\u0e17\u0e44\u0e21\u0e48\u0e04\u0e27\u0e23\u0e16\u0e39\u0e01\u0e19\u0e31\u0e1a\u0e40\u0e17\u0e48\u0e32\u0e01\u0e31\u0e19\u0e40\u0e2a\u0e21\u0e2d\u0e44\u0e1b<\/p>\n\n\n\n<p>\u0e15\u0e31\u0e27\u0e2d\u0e22\u0e48\u0e32\u0e07:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Newsletter Signup<\/li>\n\n\n\n<li>Contact Sales<\/li>\n\n\n\n<li>Request Demo<\/li>\n<\/ul>\n\n\n\n<p>\u0e41\u0e21\u0e49\u0e08\u0e30\u0e40\u0e1b\u0e47\u0e19 Form \u0e40\u0e2b\u0e21\u0e37\u0e2d\u0e19\u0e01\u0e31\u0e19 \u0e41\u0e15\u0e48 Business Value \u0e15\u0e48\u0e32\u0e07\u0e01\u0e31\u0e19\u0e21\u0e32\u0e01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mistake_3_Compare_%E0%B8%95%E0%B8%B1%E0%B8%A7%E0%B9%80%E0%B8%A5%E0%B8%82_GA4_%E0%B8%81%E0%B8%B1%E0%B8%9A_Google_Ads_%E0%B9%81%E0%B8%9A%E0%B8%9A_1_1\"><\/span><strong>Mistake #3: Compare \u0e15\u0e31\u0e27\u0e40\u0e25\u0e02 GA4 \u0e01\u0e31\u0e1a Google Ads \u0e41\u0e1a\u0e1a 1:1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0e19\u0e35\u0e48\u0e04\u0e37\u0e2d\u0e04\u0e27\u0e32\u0e21\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e1c\u0e34\u0e14\u0e17\u0e35\u0e48\u0e1e\u0e1a\u0e44\u0e14\u0e49\u0e1a\u0e48\u0e2d\u0e22\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14<\/p>\n\n\n\n<p>GA4 \u0e41\u0e25\u0e30 Google Ads \u0e43\u0e0a\u0e49:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attribution \u0e04\u0e19\u0e25\u0e30\u0e41\u0e1a\u0e1a<\/li>\n\n\n\n<li>Identity Resolution \u0e04\u0e19\u0e25\u0e30\u0e23\u0e30\u0e1a\u0e1a<\/li>\n\n\n\n<li>Conversion Window \u0e15\u0e48\u0e32\u0e07\u0e01\u0e31\u0e19<\/li>\n<\/ul>\n\n\n\n<p>\u0e14\u0e31\u0e07\u0e19\u0e31\u0e49\u0e19\u0e15\u0e31\u0e27\u0e40\u0e25\u0e02 \u201c\u0e44\u0e21\u0e48\u0e08\u0e33\u0e40\u0e1b\u0e47\u0e19\u0e15\u0e49\u0e2d\u0e07\u0e40\u0e17\u0e48\u0e32\u0e01\u0e31\u0e19\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mistake_4_Import_%E0%B8%97%E0%B8%B8%E0%B8%81_Key_Events_%E0%B9%80%E0%B8%82%E0%B9%89%E0%B8%B2_Google_Ads\"><\/span><strong>Mistake #4: Import \u0e17\u0e38\u0e01 Key Events \u0e40\u0e02\u0e49\u0e32 Google Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e17\u0e38\u0e01 Key Event \u0e17\u0e35\u0e48\u0e04\u0e27\u0e23\u0e43\u0e0a\u0e49 Optimize Ads \u0e2b\u0e32\u0e01 Import Event \u0e17\u0e35\u0e48\u0e44\u0e21\u0e48\u0e21\u0e35 Business Value \u0e08\u0e23\u0e34\u0e07\u0e40\u0e02\u0e49\u0e32\u0e44\u0e1b\u0e21\u0e32\u0e01\u0e40\u0e01\u0e34\u0e19\u0e44\u0e1b \u0e23\u0e30\u0e1a\u0e1a Bidding \u0e2d\u0e32\u0e08 Optimize \u0e1c\u0e34\u0e14\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mistake_5_%E0%B9%84%E0%B8%A1%E0%B9%88%E0%B8%A1%E0%B8%B5%E0%B8%81%E0%B8%B2%E0%B8%A3_Review_Key_Events_%E0%B8%AB%E0%B8%A5%E0%B8%B1%E0%B8%87%E0%B9%80%E0%B8%A7%E0%B9%87%E0%B8%9A%E0%B9%84%E0%B8%8B%E0%B8%95%E0%B9%8C%E0%B9%80%E0%B8%9B%E0%B8%A5%E0%B8%B5%E0%B9%88%E0%B8%A2%E0%B8%99\"><\/span><strong>Mistake #5: \u0e44\u0e21\u0e48\u0e21\u0e35\u0e01\u0e32\u0e23 Review Key Events \u0e2b\u0e25\u0e31\u0e07\u0e40\u0e27\u0e47\u0e1a\u0e44\u0e0b\u0e15\u0e4c\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0e2b\u0e25\u0e32\u0e22\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e15\u0e31\u0e49\u0e07\u0e04\u0e48\u0e32 Key Events \u0e04\u0e23\u0e31\u0e49\u0e07\u0e40\u0e14\u0e35\u0e22\u0e27\u0e41\u0e25\u0e49\u0e27\u0e44\u0e21\u0e48\u0e01\u0e25\u0e31\u0e1a\u0e21\u0e32\u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a\u0e2d\u0e35\u0e01<\/p>\n\n\n\n<p>\u0e41\u0e15\u0e48\u0e40\u0e21\u0e37\u0e48\u0e2d:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website \u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19<\/li>\n\n\n\n<li>Funnel \u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19<\/li>\n\n\n\n<li>Campaign Objective \u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19<\/li>\n<\/ul>\n\n\n\n<p>Key Events \u0e01\u0e47\u0e04\u0e27\u0e23\u0e16\u0e39\u0e01 Review \u0e15\u0e32\u0e21\u0e44\u0e1b\u0e14\u0e49\u0e27\u0e22<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table class=\"has-ast-global-color-5-color has-text-color has-background has-link-color has-fixed-layout\" style=\"background:linear-gradient(135deg,rgb(6,147,227) 72%,rgb(155,81,224) 96%)\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>Mistake<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Impact<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">Mark \u0e17\u0e38\u0e01 Event \u0e40\u0e1b\u0e47\u0e19 Key Event<\/td><td class=\"has-text-align-center\" data-align=\"center\">Report Noise \u0e2a\u0e39\u0e07<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Import \u0e17\u0e38\u0e01 Event \u0e40\u0e02\u0e49\u0e32 Ads<\/td><td class=\"has-text-align-center\" data-align=\"center\">Smart Bidding \u0e40\u0e1e\u0e35\u0e49\u0e22\u0e19<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Compare GA4 \u0e01\u0e31\u0e1a Ads \u0e15\u0e23\u0e07\u0e46<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e1c\u0e34\u0e14<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u0e44\u0e21\u0e48\u0e41\u0e22\u0e01 Lead Type<\/td><td class=\"has-text-align-center\" data-align=\"center\">Optimize \u0e44\u0e21\u0e48\u0e15\u0e23\u0e07 KPI<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u0e44\u0e21\u0e48 Audit Tracking<\/td><td class=\"has-text-align-center\" data-align=\"center\">Data Drift<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E0%B8%AA%E0%B8%B4%E0%B9%88%E0%B8%87%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B9%84%E0%B8%A1%E0%B9%88%E0%B9%80%E0%B8%9B%E0%B8%A5%E0%B8%B5%E0%B9%88%E0%B8%A2%E0%B8%99%E0%B9%81%E0%B8%9B%E0%B8%A5%E0%B8%87_%E0%B9%84%E0%B8%A1%E0%B9%88%E0%B8%95%E0%B9%89%E0%B8%AD%E0%B8%87_Setup_%E0%B9%83%E0%B8%AB%E0%B8%A1%E0%B9%88%E0%B8%97%E0%B8%B1%E0%B9%89%E0%B8%87%E0%B8%AB%E0%B8%A1%E0%B8%94\"><\/span><strong>\u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e44\u0e21\u0e48\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e41\u0e1b\u0e25\u0e07: \u0e44\u0e21\u0e48\u0e15\u0e49\u0e2d\u0e07 Setup \u0e43\u0e2b\u0e21\u0e48\u0e17\u0e31\u0e49\u0e07\u0e2b\u0e21\u0e14<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0e02\u0e48\u0e32\u0e27\u0e14\u0e35\u0e04\u0e37\u0e2d \u0e01\u0e32\u0e23\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e08\u0e32\u0e01 Conversions \u0e40\u0e1b\u0e47\u0e19 Key Events \u0e44\u0e21\u0e48\u0e44\u0e14\u0e49\u0e2b\u0e21\u0e32\u0e22\u0e04\u0e27\u0e32\u0e21\u0e27\u0e48\u0e32\u0e04\u0e38\u0e13\u0e15\u0e49\u0e2d\u0e07\u0e40\u0e23\u0e34\u0e48\u0e21\u0e15\u0e49\u0e19\u0e43\u0e2b\u0e21\u0e48\u0e17\u0e31\u0e49\u0e07\u0e2b\u0e21\u0e14 \u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e22\u0e31\u0e07\u0e40\u0e2b\u0e21\u0e37\u0e2d\u0e19\u0e40\u0e14\u0e34\u0e21:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tracking Code \u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19\u0e44\u0e14\u0e49\u0e40\u0e2b\u0e21\u0e37\u0e2d\u0e19\u0e40\u0e14\u0e34\u0e21<\/li>\n\n\n\n<li>GTM Setup \u0e40\u0e14\u0e34\u0e21\u0e22\u0e31\u0e07\u0e43\u0e0a\u0e49\u0e44\u0e14\u0e49<\/li>\n\n\n\n<li>Historical Data \u0e22\u0e31\u0e07\u0e2d\u0e22\u0e39\u0e48\u0e04\u0e23\u0e1a<\/li>\n\n\n\n<li>BigQuery Export \u0e22\u0e31\u0e07\u0e17\u0e33\u0e07\u0e32\u0e19\u0e1b\u0e01\u0e15\u0e34<\/li>\n\n\n\n<li>Google Ads Import \u0e22\u0e31\u0e07\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19\u0e44\u0e14\u0e49<\/li>\n<\/ul>\n\n\n\n<p>\u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e08\u0e23\u0e34\u0e07\u0e46 \u0e04\u0e37\u0e2d \u201c\u0e0a\u0e37\u0e48\u0e2d\u201d \u0e41\u0e25\u0e30 \u201c\u0e1a\u0e17\u0e1a\u0e32\u0e17\u201d \u0e02\u0e2d\u0e07\u0e23\u0e30\u0e1a\u0e1a\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e43\u0e2b\u0e49\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19\u0e02\u0e36\u0e49\u0e19\u0e40\u0e17\u0e48\u0e32\u0e19\u0e31\u0e49\u0e19<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E0%B8%9A%E0%B8%97%E0%B8%AA%E0%B8%A3%E0%B8%B8%E0%B8%9B\"><\/span><strong>\u0e1a\u0e17\u0e2a\u0e23\u0e38\u0e1b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e08\u0e32\u0e01 Conversions \u0e40\u0e1b\u0e47\u0e19 Key Events \u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e41\u0e04\u0e48\u0e01\u0e32\u0e23 Rename Feature \u0e41\u0e15\u0e48\u0e04\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e27\u0e34\u0e18\u0e35\u0e04\u0e34\u0e14\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07 Measurement Framework \u0e02\u0e2d\u0e07 Google Analytics \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paid Media Team \u2192 \u0e15\u0e49\u0e2d\u0e07\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e27\u0e48\u0e32 Conversion \u0e44\u0e2b\u0e19\u0e04\u0e27\u0e23\u0e43\u0e0a\u0e49 Optimize Ads<\/li>\n\n\n\n<li>Data Team \u2192 \u0e15\u0e49\u0e2d\u0e07\u0e2d\u0e2d\u0e01\u0e41\u0e1a\u0e1a Tracking \u0e41\u0e25\u0e30 Measurement \u0e43\u0e2b\u0e49\u0e2a\u0e2d\u0e14\u0e04\u0e25\u0e49\u0e2d\u0e07\u0e01\u0e31\u0e1a Business Goal<\/li>\n\n\n\n<li>Marketing Manager \u2192 \u0e15\u0e49\u0e2d\u0e07\u0e2d\u0e48\u0e32\u0e19\u0e15\u0e31\u0e27\u0e40\u0e25\u0e02\u0e08\u0e32\u0e01\u0e2b\u0e25\u0e32\u0e22\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21\u0e43\u0e2b\u0e49\u0e16\u0e39\u0e01\u0e1a\u0e23\u0e34\u0e1a\u0e17<\/li>\n<\/ul>\n\n\n\n<p>\u0e40\u0e1e\u0e23\u0e32\u0e30\u0e2a\u0e38\u0e14\u0e17\u0e49\u0e32\u0e22\u0e41\u0e25\u0e49\u0e27 \u0e15\u0e48\u0e2d\u0e43\u0e2b\u0e49\u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d\u0e14\u0e35\u0e41\u0e04\u0e48\u0e44\u0e2b\u0e19 \u0e2b\u0e32\u0e01\u0e23\u0e30\u0e1a\u0e1a\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e1c\u0e34\u0e14 \u0e01\u0e32\u0e23\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08\u0e01\u0e47\u0e2d\u0e32\u0e08\u0e1c\u0e34\u0e14\u0e17\u0e31\u0e49\u0e07\u0e2b\u0e21\u0e14\u0e40\u0e0a\u0e48\u0e19\u0e01\u0e31\u0e19<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E0%B9%84%E0%B8%A1%E0%B9%88%E0%B9%81%E0%B8%99%E0%B9%88%E0%B9%83%E0%B8%88%E0%B8%A7%E0%B9%88%E0%B8%B2_GA4_%E0%B9%81%E0%B8%A5%E0%B8%B0_Google_Ads_%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B8%84%E0%B8%B8%E0%B8%93%E0%B8%A7%E0%B8%B1%E0%B8%94%E0%B8%9C%E0%B8%A5%E0%B8%96%E0%B8%B9%E0%B8%81%E0%B8%95%E0%B9%89%E0%B8%AD%E0%B8%87%E0%B8%AB%E0%B8%A3%E0%B8%B7%E0%B8%AD%E0%B9%84%E0%B8%A1%E0%B9%88\"><\/span><strong>\u0e44\u0e21\u0e48\u0e41\u0e19\u0e48\u0e43\u0e08\u0e27\u0e48\u0e32 GA4 \u0e41\u0e25\u0e30 Google Ads \u0e02\u0e2d\u0e07\u0e04\u0e38\u0e13\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e16\u0e39\u0e01\u0e15\u0e49\u0e2d\u0e07\u0e2b\u0e23\u0e37\u0e2d\u0e44\u0e21\u0e48?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"http:\/\/predictive.co.th\/en\/\" data-type=\"link\" data-id=\"predictive.co.th\">\u0e17\u0e35\u0e21 Predictive \u0e0a\u0e48\u0e27\u0e22\u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a:<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GA4 Tracking Setup<\/li>\n\n\n\n<li>Conversion Mapping<\/li>\n\n\n\n<li>Attribution Logic<\/li>\n\n\n\n<li>Google Ads Conversion Import<\/li>\n\n\n\n<li>Funnel \u0e41\u0e25\u0e30 Measurement Framework<\/li>\n<\/ul>\n\n\n\n<p>\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e43\u0e2b\u0e49\u0e17\u0e38\u0e01\u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d Optimize \u0e1a\u0e19\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e17\u0e35\u0e48\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e16\u0e37\u0e2d\u0e44\u0e14\u0e49\u0e08\u0e23\u0e34\u0e07<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p><strong>\u0e41\u0e2b\u0e25\u0e48\u0e07\u0e2d\u0e49\u0e32\u0e07\u0e2d\u0e34\u0e07<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics Help: <a href=\"https:\/\/support.google.com\/analytics\/answer\/13965727?hl=en\" target=\"_blank\" rel=\"noopener\">Conversions vs. Key Events in GA4<\/a><\/li>\n\n\n\n<li>Analytics Mania: <a href=\"https:\/\/www.analyticsmania.com\/post\/track-key-events-with-google-analytics-4\/\" target=\"_blank\" rel=\"noopener\">GA4 Key Events and Conversions Guide<\/a><\/li>\n\n\n\n<li>Analytify: <a href=\"https:\/\/analytify.io\/ga4-key-events\/\" target=\"_blank\" rel=\"noopener\">GA4 Key Events Explained 2025<\/a><\/li>\n\n\n\n<li>newage. Agency: <a href=\"https:\/\/newage.agency\/en\/blog\/conversions-vs-key-events-in-ga4-2\/\" target=\"_blank\" rel=\"noopener\">GA4 and Key Events: The New Analytics Logic<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0e2b\u0e32\u0e01\u0e04\u0e38\u0e13\u0e40\u0e1b\u0e34\u0e14 Google Analytics 4 (GA4) \u0e41\u0e25\u0e49\u0e27\u0e1e\u0e1a\u0e27\u0e48\u0e32\u0e04\u0e33\u0e27\u0e48\u0e32 \u201cConversions\u201d \u0e16\u0e39\u0e01\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e40\u0e1b\u0e47\u0e19 \u201cKey Events\u201d \u0e04\u0e38\u0e13\u0e44\u0e21\u0e48\u0e44\u0e14\u0e49\u0e14\u0e39\u0e1c\u0e34\u0e14\u0e04\u0e23\u0e31\u0e1a \u0e40\u0e1e\u0e23\u0e32\u0e30\u0e19\u0e35\u0e48\u0e04\u0e37\u0e2d\u0e2b\u0e19\u0e36\u0e48\u0e07\u0e43\u0e19\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e41\u0e1b\u0e25\u0e07\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e02\u0e2d\u0e07 GA4 \u0e17\u0e35\u0e48 Google \u0e40\u0e23\u0e34\u0e48\u0e21\u0e43\u0e0a\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e40\u0e1b\u0e47\u0e19\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e31\u0e49\u0e07\u0e41\u0e15\u0e48\u0e1b\u0e35 2024 \u0e41\u0e21\u0e49\u0e08\u0e30\u0e14\u0e39\u0e40\u0e2b\u0e21\u0e37\u0e2d\u0e19\u0e40\u0e1b\u0e47\u0e19\u0e40\u0e1e\u0e35\u0e22\u0e07\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e0a\u0e37\u0e48\u0e2d \u0e41\u0e15\u0e48\u0e43\u0e19\u0e04\u0e27\u0e32\u0e21\u0e40\u0e1b\u0e47\u0e19\u0e08\u0e23\u0e34\u0e07 \u0e01\u0e32\u0e23\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e41\u0e1b\u0e25\u0e07\u0e19\u0e35\u0e49\u0e2a\u0e48\u0e07\u0e1c\u0e25\u0e42\u0e14\u0e22\u0e15\u0e23\u0e07\u0e15\u0e48\u0e2d: \u0e42\u0e14\u0e22\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e17\u0e35\u0e21: \u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e19\u0e35\u0e49\u0e08\u0e30\u0e2d\u0e18\u0e34\u0e1a\u0e32\u0e22\u0e27\u0e48\u0e32: Google \u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e0a\u0e37\u0e48\u0e2d \u201cConversions\u201d \u0e43\u0e19 GA4 \u0e40\u0e1b\u0e47\u0e19 \u201cKey Events\u201d \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e40\u0e1b\u0e47\u0e19\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e31\u0e49\u0e07\u0e41\u0e15\u0e48\u0e1b\u0e35 2024 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e41\u0e22\u0e01\u0e1a\u0e17\u0e1a\u0e32\u0e17\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e23\u0e30\u0e2b\u0e27\u0e48\u0e32\u0e07 GA4 \u0e41\u0e25\u0e30 Google Ads \u0e43\u0e2b\u0e49\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19\u0e02\u0e36\u0e49\u0e19 \u0e27\u0e34\u0e27\u0e31\u0e12\u0e19\u0e32\u0e01\u0e32\u0e23\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e43\u0e19 Google Analytics: \u0e08\u0e32\u0e01 Goals \u0e2a\u0e39\u0e48 Key Events \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e41\u0e1b\u0e25\u0e07\u0e04\u0e23\u0e31\u0e49\u0e07\u0e19\u0e35\u0e49 \u0e15\u0e49\u0e2d\u0e07\u0e22\u0e49\u0e2d\u0e19\u0e14\u0e39\u0e27\u0e34\u0e27\u0e31\u0e12\u0e19\u0e32\u0e01\u0e32\u0e23\u0e02\u0e2d\u0e07 Google Analytics \u0e01\u0e48\u0e2d\u0e19\u0e04\u0e23\u0e31\u0e1a \u0e43\u0e19\u0e22\u0e38\u0e04\u0e02\u0e2d\u0e07 Universal Analytics (UA) 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