Unlock your data, empower your possibilities
We believe in delivering tangible results that represent a true return on investment.
Why Advanced Data Analytics?
As a Google Marketing Platform Certified Sales Partner and Google Cloud Partner, we plan to collect data and analysis data to unlock client’s business value from the mountains of data
Understand our challenge in “User Insights” beyond transaction data
Deeper understand your customer by analyzing both transaction data and behavioural data cross-platform
Reach the right customers, at the right time, with the right message
Analyze business information and real-time smart targeting using data from consumer touchpoints.
Actionable Measurement
Enhanced attribution leveraging OKRs / KPIs that are correlated to business outcomes
46.45%
INCREASE IN
GOAL CONVERSIONS
45%
INCREASE IN
CONVERSION RATE
27%
REDUCE BOUNCE RATE
Advanced Data Analytics Services
GETTING TO KNOW MORE ABOUT SERVICES
Data Assessment
Check up client’s websites/app and their Google Analytics that should be done and they are ready to start data collection.
Data Collection
To collect user data and capture every stage of user behaviour and Stage of Data Collection is Measurement Plan, Implementation Guideline, Dev Tracking, Audit
Data Activation
Take advantage of behaviour data you already have and query for rules-based segments using Google Analytics 360 such as Users who read product detail more than 2 min, Visit product detail more than 1 min but not click to buy and then put data into personalization marketing by using Google optimize
Data Visualization & Dashboard
Visualize real-time insights that are valuable to your business, such as user behavior, website performance, and the most effective channels, so that the business can take the next best action
Case Study
Ngern Tid Lor
tidlor.com/th Ngern Tid Lor has a very complex website, webview and application structure. , the challenge is to implement tracking across the platform with same user id assign to each platform for a unique user.
Our approach
Predictive have utilized the capability of firebase and google analytics 360 to create app cross web property. We create a custom dimension to collect user id and every time that website visitors cross platform from application to webview, we also pass the user id parameter to other platform and create user id view on Google Analytics.
For data visualization, we use the capability of data studio to create app cross web journey dashboard for client to get insight , improve campaign performance and increase conversion .
The Result
Ngern Tid Lor continues to improve its platform quality from content marketing to the back-end in order to increase quality traffic with higher number of conversion.
Google Analytics 360 can help marketing team to drill down into deep insight and data studio works well on monitoring overview of data across application and website.
– Ngern Tid Lor, Digital Channel Optimization & Technical Support team (May 07 ,2021.)
27%
Increase in conversion
from total
Kasikorn
kasikornbank.com Kasikorn Bank is Thailand's leading bank. People interested in money lending and other financial services were their target audience. As a result, they created an online calculator to assist customers in evaluating their financial products while on the bank's website. The feature indicated consumer interest by indicating users who were more likely to fill up financial lead forms.
Our approach
Predictive analysed data in Google Analytics 360 to identify the users who used the online calculator, and exported this new audience segment to the advertising agency.
The Result
Kasikorn Bank became the #1 market player, with the largest market share, achieving high conversion rates through retargeting audiences created with Google Analytics 360. Overall, there was a 29.77% increase in conversions.
3.9k
Number of
conversion increase
29%
Increase in
conversions from total
Google Marketing Platform Sales Partner, Google Cloud Partner
We provide End-to-End data Analytics Solutions from data strategy, analytics implementation & advanced analysis & data activation, so you can see exactly next best action and how much value we’re adding to your business.
We utilize a variety of tools.
Google Analytics 360
An enterprise-class solution for a multi-screen world
Google Tag Manager
Manage all your website tags without editing code
Google Ads
Reach the right customers and grow your business
Google Data Studio
Dashboarding & Data Visualization Tools
Google Optimize 360
Create personalized experiences and run website tests
Google Cloud Platform
Build apps faster, make smarter business decisions, and connect people anywhere.
Google Search Ads 360
Manage search marketing campaigns across multiple engines and media channels
Google Bigquery
Serverless, cost-effective and multi-cloud data warehouse
Google Display & Video 360
End-to-end campaign management
Google Campaign Manager
Manage digital campaigns across websites and mobile
Firebase
Quickly develop high-quality apps and grow your business
Salesforce
Connect sales, service, marketing, commerce, and IT, personalise experiences
DELIVERING TANGIBLE RESULTS THAT PROVIDE A TRUE RETURN ON INVESTMENT
GET STARTED
ADVANCED DATA ANALYTICS