BREAK SILOS ORGANISATION AND LEVERAGE TO POWER OF DATA TO GROW UP YOUR BUSINESS

We deliver capabilities in all areas of data from collection to activate customer data to serve the right experience to the right customer
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Why Customer Data Platform ?​

We collect and integrate customer data to improve conversion, retention, and time-to-monetization with high-quality customer data, available wherever you need it.

Join and Combine Data

Customers' first-party data, such as web-behavioural, transactional or profile data is the primary data source for CDP. The customer ID is then mapped to the data to provide a single view of the customer journey.

Deliver personalized experience

CDP assists organizations in analyzing data to better understand consumer behaviour to create audience and personas that can be used to personalize emails, website content, and provide suggestions.

Enrich customer profile

Following the launch of a campaign, data from connected systems such as Google Marketing Platform, Ads Network, and CDP loopback data is used to enrich consumer profiles and better understand customers.

Break silos and leverage the power of data

All Teams get access to real-time data that is clean and thorough, allowing them to make actionable decisions.

Align with Data Privacy era

In this era of data privacy, businesses must only use consented data and update consented data in real-time across systems. CDPs are created to assist you in managing consumer consented data.

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22%

Increase visibility
and sales

20 %

Improve customer engagement

Customer Data Platform

GETTING TO KNOW MORE ABOUT SERVICES

Data Collection

CDPs to help them integrate customer data sources across the organisation to make them more easily available for marketing applications. For this process, we make sure that data is clean, consistent and relevant to the customer profile and ready for audience analysis, personalisation and marketing activation.
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ID Resolution

Once the data is collected, we map the client ID to a unique identity to deduplicate the number of users. As a result, CDPs to stitch together user profiles to more accurately identify and address people as individuals across channels and devices.
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Advanced Analytics

CDP primarily uses first-party data, help marketers identify the appropriate customers and prospects to address through both paid and organic methods across online and offline channels.
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Activation

The final step is to create business impact with data.Organizations can deliver personalized campaigns to all channels from a single place.CDPs can help marketers enrich data on a continuous basis by incorporating a variety of sources and efficiently augmenting these to ensure accuracy and usefulness to other systems across the enterprise , driving increased response rates and more efficient paid media spend.
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How CDP can grow your business

Deliver Personalized Experience

Deliver the right product at the right time. To increase sales and retention rates, personalize ad promotions depending on customer lifetime value.

Create lookalike audience

Link first-Party Data in Customer Data Platform with Ads Network to build a lookalike audience for customer expansion

Interactive Dashboard

Real-time data insights from multiple systems are visualized to illustrate the entire customer experience and provide actionable insight.

Retain Customer Loyalty

Deliver special promotion to Top Tier Customers by connected with Email marketing Platform and loopback campaign data to the customer data platform to optimize a campaign.

Meet Our Clients

They Believe In Our Customer Data Platform Services

LEVERAGE THE POWER OF DATA TO BOOST YOUR COMPANY’S PERFORMANCE

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CUSTOMER DATA PLATFORM